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2024 data HMDA 2024 disclosure official source

Price County

521 mortgage applications, 14.4% denial rate. Verify FIPS 55099 with U.S. Census Bureau →

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Wisconsin · FIPS 55099

Local mortgage market. Price County, Wisconsin saw 521 HMDA-reported mortgage applications in 2024. Lenders originated 330 of those loans and denied 75, producing a denial rate of 14.4% and an approval (origination) rate of 63.3%. The average loan amount was $170,969 at an average note rate of 7.09%, with applicants self-reporting average annual income of $35K. 91 distinct institutions reported mortgage activity in this county.

Borrower leverage and affordability signal. The loan-to-income ratio averages 4.9x, meaning typical borrowers took on mortgages of about 4.9 times their annual income. That ratio is a rough affordability signal: higher multiples imply tighter monthly budgets and greater exposure to rate or income shocks. See our methodology for how to read the denial rate against a local applicant pool.

FIPS 55099 · CFPB HMDA 2024 Snapshot National Loan-Level Dataset. See our disclaimer before acting on this data.

521
Applications
330
Originated
14.4%
Denial Rate
63.3%
Approval Rate
$170,969
Avg Loan Amount
7.09%
Avg Interest Rate
$35K
Avg Applicant Income
4.9x
Loan-to-Income Ratio

Nearby Lenders in Price County

Top HMDA-reporting lenders active in this county. Compare any two side-by-side for rates, denial rates, and loan mix.

# Lender Originated Market Share
1 Forward Bank 60 18.2%
2 Associated Bank NA 18 5.5%
3 Connexus Credit Union 17 5.2%
4 Rocket Mortgage 17 5.2%
5 Mortgage Research Center 14 4.2%
Compare Forward Bank vs Associated Bank NA →

Frequently Asked Questions

How many mortgage applications were filed in Price County?
In the 2024 HMDA reporting year, 521 mortgage applications were filed in Price County, Wisconsin. Of these, 330 were originated (approved and funded), while 75 were denied, resulting in a denial rate of 14.4%.
What is the mortgage denial rate in Price County?
The mortgage denial rate in Price County is 14.4%. The approval (origination) rate is 63.3%, reflecting originated loans as a share of all applications.
What is the average mortgage loan amount in Price County?
The average mortgage loan amount in Price County is $170,969. The average interest rate is 7.087%. The average applicant income is $35K.
What is the loan-to-income ratio in Price County?
The average loan-to-income ratio in Price County is 4.9x, meaning borrowers took on loans averaging 4.9 times their annual income. This reflects average borrower profiles for mortgages processed in this county.
Who are the top mortgage lenders in Price County?
The top mortgage lenders in Price County by origination volume are Forward Bank, Associated Bank NA, Connexus Credit Union. In total, 91 lenders reported mortgage activity in this county.
Where does this mortgage data come from?
This data comes from the CFPB HMDA 2024 Snapshot National Loan-Level Dataset, a mandatory federal disclosure dataset covering all mortgage applications filed with HMDA-reporting institutions. County boundaries are identified by FIPS codes.

Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024. County FIPS codes per U.S. Census Bureau standards.

Data from FFIEC / CFPB HMDA Snapshot National Loan-Level Dataset (2024). Provided for informational purposes only.

Read our methodology - how this data is sourced, computed, and verified.

Every figure on PlainLender is rendered directly from CFPB HMDA federal source data, no number is typed in by an editor. This page draws directly on CFPB HMDA federal source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.