PlainLender

CU MORTGAGE DIRECT, LLC

SIOUX FALLS, SD

CU MORTGAGE DIRECT, LLC processed 206 mortgage applications in 2024 per HMDA data reported to the Consumer Financial Protection Bureau (CFPB), originating 134 loans with a 7.8% denial rate. Home Purchase was the primary loan purpose. Based in SIOUX FALLS, SD. The approval rate of 65.0% reflects originated loans as a share of all applications. Below you will find a breakdown by loan type, loan purpose, denial reasons, and demographic lending patterns as required by the Home Mortgage Disclosure Act.

Portfolio scale. CU MORTGAGE DIRECT, LLC processed 206 HMDA-reported mortgage applications in 2024, originating 134 loans and denying 16 for a denial rate of 7.8% (applicants themselves withdrew 44 files before a decision). The average loan amount was $231,553 at a 6.081% average note rate, and applicants self-reported an average income of $35,000. The lender reports under LEI 549300VHSPIDK7A5D559 from SIOUX FALLS, SD.

Why approval and denial rates diverge. Approval (origination) rate and denial rate do not sum to 100% — HMDA records several outcomes beyond approved-and-funded, including files that were approved but not accepted by the applicant, withdrawn, or closed for incompleteness. CU MORTGAGE DIRECT, LLC's 65.0% origination rate tells you how often an application turned into funded money; the 7.8% denial rate is a separate read on underwriting strictness. The most frequently cited denial reasons in this file were Debt-to-income ratio, Credit history, Collateral, which together explain the majority of rejections. Most activity concentrated in Conventional loans (139 applications).

How to read this page. These figures are aggregate HMDA disclosures — they describe this lender's overall 2024 book, not your individual odds. Approval and denial rates are shaped by the applicant mix a lender actually receives: credit profile, loan-to-value, debt-to-income, property type, and geography. A lower denial rate at one lender versus another does not necessarily mean easier underwriting — it often reflects borrower self-selection and loan-product specialization. This page is informational data reporting, not financial, legal, or mortgage advice. Compare multiple lenders, read your Loan Estimate carefully, and consult a licensed mortgage professional before applying. Data reflects 2024 disclosures published by the CFPB in 2025.

206
Applications
134
Originated
7.8%
Denial Rate
$231,553
Avg Loan Amount
Avg Interest Rate: 6.081% Avg Applicant Income: $35,000

Lending Activity

Type Applications Originated Denied Avg Loan
Conventional 139 89 11 $230,755
FHA 45 29 2 $204,333
VA 11 10 1 $358,636
USDA 11 6 2 $225,909

Top loan types — CU MORTGAGE DIRECT, LLC

Top loan types — CU MORTGAGE DIRECT, LLC Horizontal bar chart of the top 4 items by value (applications). Top loan types — CU MORTGAGE DIRECT, LLC Top 4 1. Conventional 139 2. FHA 45 3. VA 11 4. USDA 11 Top 5 loan types by application volume at CU MORTGAGE DIRECT, LLC (HMDA 2023). Source: CFPB HMDA loan/application register.

Source: CFPB Home Mortgage Disclosure Act (HMDA) loan/application register HMDA 2023 LAR — application-level mortgage data for CU MORTGAGE DIRECT, LLC (LEI: 549300VHSPIDK7A5D559) · 2023 HMDA reports filed annually; covers applications received during the calendar year. Approval rates exclude withdrawn / incomplete applications. Denial reasons are lender-reported.

Denial Analysis

Debt-to-income ratio
6
Credit history
3
Collateral
3
Other
3
Employment history
1
Mortgage insurance denied
1

Loan Purpose Breakdown

Purpose Applications Originated Avg Loan
Home Purchase 149 104 $241,644
Cash-out Refinancing 41 21 $168,659
Refinancing 16 9 $298,750

Geographic Coverage — Lending by Race

Derived race categories as reported under HMDA. Source: CFPB.

Race Applications Approval Rate Denial Rate
White 173 69.4% 7.5%
Black or African American 9 55.6% 22.2%
Joint 3 100.0% 0.0%
Asian 2 100.0% 0.0%

Lending by Ethnicity

Hispanic/Latino is an ethnicity, not a race. Shown separately per U.S. Census Bureau standards.

Ethnicity Applications Approval Rate Denial Rate
Not Hispanic or Latino 177 69.5% 8.5%
Hispanic or Latino 4 75.0% 0.0%

Nearby Lenders in SD

Other HMDA-reporting lenders in SD with similar activity. Compare any two side-by-side.

Plains Commerce Bank

Hoven, SD

23,164 apps 13,605 originated 3.1% denied

First Bank & Trust

Sioux Falls, SD

1,951 apps 1,358 originated 12.6% denied

BLACK HILLS FEDERAL CREDIT UNION

RAPID CITY, SD

1,766 apps 1,019 originated 22.9% denied

BANKWEST, INC.

PIERRE, SD

1,663 apps 636 originated 38.6% denied

FIRST PREMIER BANK

SIOUX FALLS, SD

1,495 apps 909 originated 19.6% denied
Compare CU MORTGAGE DIRECT, LLC vs Plains Commerce Bank →

Mortgage Lending Guides

Why Mortgages Get Denied
Common denial reasons and how to improve your chances
Comparing Mortgage Lenders
What to look for when choosing a mortgage lender
Getting the Best Mortgage Rate
Strategies for securing the lowest interest rate
Understanding HMDA Data
How to read and interpret mortgage disclosure data
Denial Rates by Demographics
Demographic patterns in mortgage approval and denial

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Frequently Asked Questions

How many mortgage applications did CU MORTGAGE DIRECT, LLC process?
CU MORTGAGE DIRECT, LLC processed 206 mortgage applications in the 2023 HMDA reporting year. Of these, 134 were originated (approved and funded), 44 were withdrawn by the applicant, and 16 were denied.
What is CU MORTGAGE DIRECT, LLC's mortgage approval rate?
CU MORTGAGE DIRECT, LLC has an approval (origination) rate of 65.0%, meaning 65.0% of all applications resulted in a funded mortgage. The denial rate is 7.8%.
What is the average loan amount at CU MORTGAGE DIRECT, LLC?
The average mortgage loan amount at CU MORTGAGE DIRECT, LLC is $231,553. The average interest rate is 6.081%. The average applicant income is $35,000.
What are the most common reasons for mortgage denial at CU MORTGAGE DIRECT, LLC?
The most common reasons for mortgage denial at CU MORTGAGE DIRECT, LLC are: Debt-to-income ratio, Credit history, Collateral. In total, 16 applications were denied out of 206 total applications.
What types of mortgage loans does CU MORTGAGE DIRECT, LLC offer?
CU MORTGAGE DIRECT, LLC processes Conventional, FHA, VA, USDA loans. The most common type is Conventional with 139 applications and an average loan amount of $230,755.
What loan purposes does CU MORTGAGE DIRECT, LLC serve?
CU MORTGAGE DIRECT, LLC serves the following loan purposes: Home Purchase (149 applications), Cash-out Refinancing (41 applications), Refinancing (16 applications). Home Purchase is the most common purpose.
Where is CU MORTGAGE DIRECT, LLC located?
CU MORTGAGE DIRECT, LLC is headquartered in SIOUX FALLS, SD. The lender is identified by LEI 549300VHSPIDK7A5D559 in HMDA data.
How does CU MORTGAGE DIRECT, LLC compare in lending across racial demographics?
CU MORTGAGE DIRECT, LLC reports demographic lending data under HMDA requirements. White applicants have an approval rate of 69.4% and denial rate of 7.5%; Black or African American applicants have an approval rate of 55.6% and denial rate of 22.2%; Joint applicants have an approval rate of 100.0% and denial rate of 0.0%. This data reflects derived race categories as reported by applicants.

Data Sources

Data as of 2024. Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024 Snapshot.

Data from FFIEC / CFPB HMDA 2024 Snapshot National Loan-Level Dataset. Demographic data reflects derived categories as reported by applicants. Denial rates include all application outcomes. This data is provided for informational purposes only.

Read our methodology — how this data is sourced, computed, and verified.