LEI 549300VHSPIDK7A5D559 · SIOUX FALLS, SD
Cu Mortgage Direct, LLC
Originated-volume rank #2,512 of 4,908 in the CFPB HMDA 2024 Snapshot, with loan mix, denial reasons, and demographic patterns.
Originated-volume tercile vs fleet
According to the CFPB HMDA 2024 Snapshot, Cu Mortgage Direct, LLC ranks #2,512 of 4,908 by originated-loan volume and sits below the 1,000-application origination-share board (206 applications). Volume rank is not origination-share rank.
- n/a
- Below 1,000-app share board
- 65.0%
- Origination share
- 134
- Originated
- 7.8%
- Denial rate
According to the CFPB HMDA 2024 Snapshot. Origination share is originated divided by applications among reporters with 1,000+ applications. Denial share and origination share do not sum to 100% because HMDA also records withdrawals, incompletes, and purchased loans. See /methodology#corpus-placement. Informational reporting, not mortgage advice.
Reported application outcomes
206reported applications
Where Cu Mortgage Direct, LLC sits by reported originations
2024 CFPB HMDA reporting lenders, bucketed by originated-loan count
134 49th percentile higher than 49% of 4,908 reporting lenders
Each bar is a 50,000-originated loans band. The dashed line and filled bar mark this lender. Hover, tap, or focus a bar for its count and population share.
Source CFPB Home Mortgage Disclosure Act loan/application register · 2024 reporting year
Loan types by applications · Cu Mortgage Direct, LLC
Application volume by HMDA loan type in this lender's 2024 book.
Cited denial reasons · Cu Mortgage Direct, LLC
Lender-reported HMDA denial-reason counts (top reasons shown).
Mid-volume reporter. Cu Mortgage Direct, LLC's 65.0% origination rate and 7.8% denial rate sit on a mid-tercile originated book (134 funded; fleet band ~78-310). Approval and denial do not sum to 100% - HMDA also records withdrawals, incompletes, and purchased loans. Most-cited denial codes: Debt-to-income ratio, Credit history, Collateral. Program weight concentrates in Conventional (139 applications).
How to read Cu Mortgage Direct, LLC. These figures are aggregate HMDA disclosures for this lender's 2024 book, not any one file. Rates reflect applicant mix (credit, LTV, DTI, geography) as much as underwriting posture. Informational data reporting, not financial, legal, or mortgage advice. Source vintage: CFPB HMDA 2024 Snapshot.
Lending activity by loan program · Cu Mortgage Direct, LLC
Cu Mortgage Direct, LLC filed most under Conventional. Applications, originations and denials are separate outcomes of the same filing, so the columns do not sum.
| Type | Applications | Originated | Denied | Avg Loan |
|---|---|---|---|---|
| Conventional | 139 | 89 | 11 | $230,755 |
| FHA | 45 | 29 | 2 | $204,333 |
| VA | 11 | 10 | 1 | $358,636 |
| USDA | 11 | 6 | 2 | $225,909 |
Source: CFPB Home Mortgage Disclosure Act (HMDA) loan/application register HMDA 2024 LAR, application-level mortgage data for Cu Mortgage Direct, LLC (LEI: 549300VHSPIDK7A5D559) · 2024 HMDA reports filed annually; covers applications received during the calendar year. Approval rates exclude withdrawn / incomplete applications. Denial reasons are lender-reported.
Why borrowers applied
Purchase, refinance and cash-out are reported as distinct purposes; average loan size usually separates them more sharply than volume does.
| Purpose | Applications | Originated | Avg Loan |
|---|---|---|---|
| Home Purchase | 149 | 104 | $241,644 |
| Cash-out Refinancing | 41 | 21 | $168,659 |
| Refinancing | 16 | 9 | $298,750 |
Reported outcomes by applicant race
CFPB derived race categories. HMDA carries no credit score, debt-to-income ratio or down payment, so a gap between these rows is an outcome difference and never, on its own, evidence of discrimination.
| Race | Applications | Approval Rate | Denial Rate |
|---|---|---|---|
| White | 173 | 69.4% | 7.5% |
| Black or African American * | 9 | 55.6% | 22.2% |
| Joint * | 3 | 100.0% | 0.0% |
| Asian * | 2 | 100.0% | 0.0% |
* Fewer than 50 applications -- percentages for this group have wide statistical uncertainty and should not be read as precise.
Reported outcomes by applicant ethnicity
Hispanic or Latino is an ethnicity, not a race, and is reported separately per U.S. Census Bureau standards. The same limitation applies: HMDA records the outcome, not the underwriting inputs behind it.
| Ethnicity | Applications | Approval Rate | Denial Rate |
|---|---|---|---|
| Not Hispanic or Latino | 177 | 69.5% | 8.5% |
| Hispanic or Latino * | 4 | 75.0% | 0.0% |
* Fewer than 50 applications -- percentages for this group have wide statistical uncertainty and should not be read as precise.
Nearby Lenders in SD
Other HMDA-reporting lenders in SD with similar activity. Compare any two side-by-side.
One of 32 other HMDA-reporting lenders in SD, 5 are shown here.
Plains Commerce Bank
Hoven, SD
First Bank & Trust
Sioux Falls, SD
Black Hills Federal Credit Union
RAPID CITY, SD
Bankwest, INC.
PIERRE, SD
First Premier Bank
SIOUX FALLS, SD
Read with Cu Mortgage Direct, LLC
Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024 for Cu Mortgage Direct, LLC (LEI 549300VHSPIDK7A5D559).
Data from FFIEC / CFPB HMDA Snapshot National Loan-Level Dataset (2024). Informational only, not mortgage advice for applicants at Cu Mortgage Direct, LLC.
Read our methodology - how this data is sourced, computed, and verified.
Every figure on PlainLender is rendered directly from CFPB HMDA federal source data, no number is typed in by an editor. This Cu Mortgage Direct, LLC page draws directly on CFPB HMDA federal source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of 2026-08-10. HMDA figures are lender-filed application outcomes for a published reporting year - not creditworthiness scores, rate quotes, Loan Estimates, underwriting decisions, or mortgage advice.