PlainLender

Family Financial Credit Union

Norton Shores, MI

Family Financial Credit Union processed 81 mortgage applications in 2024 per HMDA data reported to the Consumer Financial Protection Bureau (CFPB), originating 37 loans with a 23.5% denial rate. Other was the primary loan purpose. Based in Norton Shores, MI. The approval rate of 45.7% reflects originated loans as a share of all applications.

Why approval and denial rates diverge. Approval (origination) rate and denial rate do not sum to 100% - HMDA records several outcomes beyond approved-and-funded, including files that were approved but not accepted by the applicant, withdrawn, or closed for incompleteness. Family Financial Credit Union's 45.7% origination rate tells you how often an application turned into funded money; the 23.5% denial rate is a separate read on underwriting strictness. The most frequently cited denial reasons in this file were Credit history, Debt-to-income ratio, Credit application incomplete, which together explain the majority of rejections. Most activity concentrated in Conventional loans (81 applications).

How to read this page. These figures are aggregate HMDA disclosures, they describe this lender's overall 2024 book, not your individual odds. Approval and denial rates are shaped by the applicant mix a lender actually receives: credit profile, loan-to-value, debt-to-income, property type, and geography. A lower denial rate at one lender versus another does not necessarily mean easier underwriting, it often reflects borrower self-selection and loan-product specialization. This page is informational data reporting, not financial, legal, or mortgage advice. Compare multiple lenders, read your Loan Estimate carefully, and consult a licensed mortgage professional before applying. Data reflects 2024 disclosures published by the CFPB in 2025.

81
Applications
37
Originated
23.5%
Denial Rate
$45,741
Avg Loan Amount
Avg Interest Rate: 7.689% Avg Applicant Income: $25,000

Lending Activity

Type Applications Originated Denied Avg Loan
Conventional 81 37 19 $45,741

Source: CFPB Home Mortgage Disclosure Act (HMDA) loan/application register HMDA 2024 LAR, application-level mortgage data for Family Financial Credit Union (LEI: 5493006GEO6KHW4VRO39) · 2024 HMDA reports filed annually; covers applications received during the calendar year. Approval rates exclude withdrawn / incomplete applications. Denial reasons are lender-reported.

Denial Analysis

Credit history
12
Debt-to-income ratio
5
Credit application incomplete
3
Collateral
2

Loan Purpose Breakdown

Purpose Applications Originated Avg Loan
Other 60 32 $44,000
Home Improvement 14 4 $57,143
Cash-out Refinancing 1 0 $75,000
Refinancing 1 0 $15,000

Geographic Coverage — Lending by Race

Derived race categories as reported under HMDA. Source: CFPB.

Race Applications Approval Rate Denial Rate
White 51 60.8% 15.7%
Black or African American * 4 25.0% 75.0%
Asian * 1 100.0% 0.0%
Joint * 1 0.0% 0.0%

* Fewer than 50 applications -- percentages for this group have wide statistical uncertainty and should not be read as precise.

Lending by Ethnicity

Hispanic/Latino is an ethnicity, not a race. Shown separately per U.S. Census Bureau standards.

Ethnicity Applications Approval Rate Denial Rate
Not Hispanic or Latino 55 52.7% 25.4%
Hispanic or Latino * 5 40.0% 20.0%
Joint * 3 33.3% 33.3%

* Fewer than 50 applications -- percentages for this group have wide statistical uncertainty and should not be read as precise.

Nearby Lenders in MI

Other HMDA-reporting lenders in MI with similar activity. Compare any two side-by-side.

Rocket Mortgage

DETROIT, MI

553,854 apps 361,071 originated 14.9% denied

United Wholesale Mortgage

Pontiac, MI

493,978 apps 366,078 originated 11.7% denied

Flagstar Bank NA

Troy, MI

67,778 apps 29,443 originated 18.5% denied

Lake Michigan Credit Union

Grand Rapids, MI

16,222 apps 12,245 originated 8.3% denied

Northpointe Bank

Grand Rapids, MI

9,882 apps 5,580 originated 5.5% denied
Compare Family Financial Credit Union vs Rocket Mortgage →

Mortgage Lending Guides

Frequently Asked Questions

How many mortgage applications did Family Financial Credit Union process?
Family Financial Credit Union processed 81 mortgage applications in the 2024 HMDA reporting year. Of these, 37 were originated (approved and funded), 12 were withdrawn by the applicant, and 19 were denied.
What is Family Financial Credit Union's mortgage approval rate?
Family Financial Credit Union has an approval (origination) rate of 45.7%, meaning 45.7% of all applications resulted in a funded mortgage. The denial rate is 23.5%.
What is the average loan amount at Family Financial Credit Union?
The average mortgage loan amount at Family Financial Credit Union is $45,741. The average interest rate is 7.689%. The average applicant income is $25,000.
What are the most common reasons for mortgage denial at Family Financial Credit Union?
The most common reasons for mortgage denial at Family Financial Credit Union are: Credit history, Debt-to-income ratio, Credit application incomplete. In total, 19 applications were denied out of 81 total applications.
What types of mortgage loans does Family Financial Credit Union offer?
Family Financial Credit Union processes Conventional loans. The most common type is Conventional with 81 applications and an average loan amount of $45,741.
What loan purposes does Family Financial Credit Union serve?
Family Financial Credit Union serves the following loan purposes: Other (60 applications), Home Improvement (14 applications), Cash-out Refinancing (1 applications), Refinancing (1 applications). Other is the most common purpose.
Where is Family Financial Credit Union located?
Family Financial Credit Union is headquartered in Norton Shores, MI. The lender is identified by LEI 5493006GEO6KHW4VRO39 in HMDA data.
How does Family Financial Credit Union compare in lending across racial demographics?
Family Financial Credit Union reports demographic lending data under HMDA requirements. White applicants have an approval rate of 60.8% and denial rate of 15.7%; Black or African American applicants have an approval rate of 25.0% and denial rate of 75.0%; Asian applicants have an approval rate of 100.0% and denial rate of 0.0%. This data reflects derived race categories as reported by applicants.

Data Sources

Data as of 2024. Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024 Snapshot.

Data from FFIEC / CFPB HMDA 2024 Snapshot National Loan-Level Dataset. Demographic data reflects derived categories as reported by applicants. Denial rates include all application outcomes. This data is provided for informational purposes only.

Read our methodology - how this data is sourced, computed, and verified.

Every figure on PlainLender is rendered directly from CFPB HMDA federal source data, no number is typed in by an editor. This page draws directly on CFPB HMDA federal source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.