LEI 549300LENIDYCDF93Y54 · Madison, WI
Heartland Credit Union
Originated-loan volume lands in the upper fleet tercile (410 funded) among 530 reported applications in the 2024 HMDA Snapshot.
Originated-volume tercile vs fleet
Heartland Credit Union funded 410 mortgages, upper fleet tercile (above ~310 originations), ranking #1,393 of 4,908 by originated-loan volume and sits below the 1,000-application origination-share board (530 applications).
- n/a
- Below 1,000-app share board
- 77.4%
- Origination share
- 410
- Originated
- 7.2%
- Denial rate
According to the CFPB HMDA 2024 Snapshot. Origination share is originated divided by applications among reporters with 1,000+ applications. Denial share and origination share do not sum to 100% because HMDA also records withdrawals, incompletes, and purchased loans. See /methodology#corpus-placement. Informational reporting, not mortgage advice.
Reported application outcomes
530reported applications
Where Heartland Credit Union sits by reported originations
2024 CFPB HMDA reporting lenders, bucketed by originated-loan count
410 Top 28% higher than 72% of 4,908 reporting lenders
Each bar is a 50,000-originated loans band. The dashed line and filled bar mark this lender. Hover, tap, or focus a bar for its count and population share.
Source CFPB Home Mortgage Disclosure Act loan/application register · 2024 reporting year
Loan types by applications · Heartland Credit Union
Application volume by HMDA loan type in this lender's 2024 book.
Cited denial reasons · Heartland Credit Union
Lender-reported HMDA denial-reason counts (top reasons shown).
High-volume book. Heartland Credit Union funded 410 mortgages, above the fleet upper tercile (~310 originations) - so absolute denial and purpose counts matter more here than at thin reporters. Most-cited denial codes: Credit history, Debt-to-income ratio, Collateral. Program weight concentrates in Conventional (530 applications).
How to read Heartland Credit Union. These figures are aggregate HMDA disclosures for this lender's 2024 book, not any one file. Rates reflect applicant mix (credit, LTV, DTI, geography) as much as underwriting posture. Informational data reporting, not financial, legal, or mortgage advice. Source vintage: CFPB HMDA 2024 Snapshot.
Lending activity by loan program · Heartland Credit Union
Heartland Credit Union filed most under Conventional. Applications, originations and denials are separate outcomes of the same filing, so the columns do not sum.
| Type | Applications | Originated | Denied | Avg Loan |
|---|---|---|---|---|
| Conventional | 530 | 410 | 38 | $153,736 |
Source: CFPB Home Mortgage Disclosure Act (HMDA) loan/application register HMDA 2024 LAR, application-level mortgage data for Heartland Credit Union (LEI: 549300LENIDYCDF93Y54) · 2024 HMDA reports filed annually; covers applications received during the calendar year. Approval rates exclude withdrawn / incomplete applications. Denial reasons are lender-reported.
Why borrowers applied
Purchase, refinance and cash-out are reported as distinct purposes; average loan size usually separates them more sharply than volume does.
| Purpose | Applications | Originated | Avg Loan |
|---|---|---|---|
| Home Purchase | 154 | 123 | $279,286 |
| Home Improvement | 144 | 117 | $70,000 |
| Other | 110 | 69 | $125,727 |
| Refinancing | 68 | 57 | $101,912 |
| Cash-out Refinancing | 54 | 44 | $141,296 |
Reported outcomes by applicant race
CFPB derived race categories. HMDA carries no credit score, debt-to-income ratio or down payment, so a gap between these rows is an outcome difference and never, on its own, evidence of discrimination.
| Race | Applications | Approval Rate | Denial Rate |
|---|---|---|---|
| White | 449 | 79.7% | 6.9% |
| Joint * | 8 | 87.5% | 12.5% |
| Black or African American * | 5 | 60.0% | 20.0% |
| Asian * | 3 | 100.0% | 0.0% |
| American Indian or Alaska Native * | 2 | 50.0% | 50.0% |
* Fewer than 50 applications -- percentages for this group have wide statistical uncertainty and should not be read as precise.
Reported outcomes by applicant ethnicity
Hispanic or Latino is an ethnicity, not a race, and is reported separately per U.S. Census Bureau standards. The same limitation applies: HMDA records the outcome, not the underwriting inputs behind it.
| Ethnicity | Applications | Approval Rate | Denial Rate |
|---|---|---|---|
| Not Hispanic or Latino | 437 | 80.1% | 7.3% |
| Joint * | 9 | 88.9% | 11.1% |
| Hispanic or Latino * | 5 | 100.0% | 0.0% |
* Fewer than 50 applications -- percentages for this group have wide statistical uncertainty and should not be read as precise.
Nearby Lenders in WI
Other HMDA-reporting lenders in WI with similar activity. Compare any two side-by-side.
One of 165 other HMDA-reporting lenders in WI, 5 are shown here.
Fairway Independent Mort CORP
MADISON, WI
Summit Credit Union
Cottage Grove, WI
Uw Credit Union
MADISON, WI
Associated Bank NA
Green Bay, WI
Waterstone Mortgage Corporation
BROOKFIELD, WI
Read with Heartland Credit Union
Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024 for Heartland Credit Union (LEI 549300LENIDYCDF93Y54).
Data from FFIEC / CFPB HMDA Snapshot National Loan-Level Dataset (2024). Informational only, not mortgage advice for applicants at Heartland Credit Union.
Read our methodology - how this data is sourced, computed, and verified.
Every figure on PlainLender is rendered directly from CFPB HMDA federal source data, no number is typed in by an editor. This Heartland Credit Union page draws directly on CFPB HMDA federal source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of 2026-08-10. HMDA figures are lender-filed application outcomes for a published reporting year - not creditworthiness scores, rate quotes, Loan Estimates, underwriting decisions, or mortgage advice.