HOMESERVICES LENDING LLC
URBANDALE, IA
HOMESERVICES LENDING LLC processed 769 mortgage applications in 2024 per HMDA data reported to the Consumer Financial Protection Bureau (CFPB), originating 614 loans with a 4.2% denial rate. Home Purchase was the primary loan purpose. Based in URBANDALE, IA. The approval rate of 79.8% reflects originated loans as a share of all applications. Below you will find a breakdown by loan type, loan purpose, denial reasons, and demographic lending patterns as required by the Home Mortgage Disclosure Act.
Portfolio scale. HOMESERVICES LENDING LLC processed 769 HMDA-reported mortgage applications in 2024, originating 614 loans and denying 32 for a denial rate of 4.2% (applicants themselves withdrew 86 files before a decision). The average loan amount was $214,311 at a 5.573% average note rate, and applicants self-reported an average income of $38,000. The lender reports under LEI 549300FYXKL13UG7P021 from URBANDALE, IA.
Why approval and denial rates diverge. Approval (origination) rate and denial rate do not sum to 100% — HMDA records several outcomes beyond approved-and-funded, including files that were approved but not accepted by the applicant, withdrawn, or closed for incompleteness. HOMESERVICES LENDING LLC's 79.8% origination rate tells you how often an application turned into funded money; the 4.2% denial rate is a separate read on underwriting strictness. The most frequently cited denial reasons in this file were Debt-to-income ratio, Collateral, Other, which together explain the majority of rejections. Most activity concentrated in Conventional loans (543 applications).
How to read this page. These figures are aggregate HMDA disclosures — they describe this lender's overall 2024 book, not your individual odds. Approval and denial rates are shaped by the applicant mix a lender actually receives: credit profile, loan-to-value, debt-to-income, property type, and geography. A lower denial rate at one lender versus another does not necessarily mean easier underwriting — it often reflects borrower self-selection and loan-product specialization. This page is informational data reporting, not financial, legal, or mortgage advice. Compare multiple lenders, read your Loan Estimate carefully, and consult a licensed mortgage professional before applying. Data reflects 2024 disclosures published by the CFPB in 2025.
Lending Activity
| Type | Applications | Originated | Denied | Avg Loan |
|---|---|---|---|---|
| Conventional | 543 | 436 | 18 | $198,591 |
| FHA | 142 | 111 | 10 | $237,042 |
| VA | 78 | 63 | 4 | $286,154 |
| USDA | 6 | 4 | 0 | $165,000 |
Top loan types — HOMESERVICES LENDING LLC
Source: CFPB Home Mortgage Disclosure Act (HMDA) loan/application register HMDA 2023 LAR — application-level mortgage data for HOMESERVICES LENDING LLC (LEI: 549300FYXKL13UG7P021) · 2023 HMDA reports filed annually; covers applications received during the calendar year. Approval rates exclude withdrawn / incomplete applications. Denial reasons are lender-reported.
Denial Analysis
Loan Purpose Breakdown
| Purpose | Applications | Originated | Avg Loan |
|---|---|---|---|
| Home Purchase | 716 | 591 | $210,908 |
| Refinancing | 36 | 13 | $277,778 |
| Cash-out Refinancing | 14 | 7 | $241,429 |
| Other | 2 | 2 | $145,000 |
| Home Improvement | 1 | 1 | $125,000 |
Geographic Coverage — Lending by Race
Derived race categories as reported under HMDA. Source: CFPB.
| Race | Applications | Approval Rate | Denial Rate |
|---|---|---|---|
| White | 655 | 81.2% | 3.2% |
| Black or African American | 28 | 57.1% | 10.7% |
| Joint | 25 | 80.0% | 4.0% |
| Asian | 20 | 70.0% | 5.0% |
| Native Hawaiian or Other Pacific Islander | 2 | 50.0% | 0.0% |
| 2 or more minority races | 1 | 100.0% | 0.0% |
Lending by Ethnicity
Hispanic/Latino is an ethnicity, not a race. Shown separately per U.S. Census Bureau standards.
| Ethnicity | Applications | Approval Rate | Denial Rate |
|---|---|---|---|
| Not Hispanic or Latino | 681 | 79.4% | 3.7% |
| Hispanic or Latino | 20 | 95.0% | 0.0% |
| Joint | 19 | 94.7% | 0.0% |
Nearby Lenders in IA
Other HMDA-reporting lenders in IA with similar activity. Compare any two side-by-side.
GREENSTATE CREDIT UNION
NORTH LIBERTY, IA
VERIDIAN CREDIT UNION
WATERLOO, IA
IOWA BANKERS MORTGAGE CORPORATION
JOHNSTON, IA
DUPACO COMMUNITY CREDIT UNION
DUBUQUE, IA
HILLS BANK AND TRUST COMPANY
HILLS, IA
Mortgage Lending Guides
Frequently Asked Questions
How many mortgage applications did HOMESERVICES LENDING LLC process?
What is HOMESERVICES LENDING LLC's mortgage approval rate?
What is the average loan amount at HOMESERVICES LENDING LLC?
What are the most common reasons for mortgage denial at HOMESERVICES LENDING LLC?
What types of mortgage loans does HOMESERVICES LENDING LLC offer?
What loan purposes does HOMESERVICES LENDING LLC serve?
Where is HOMESERVICES LENDING LLC located?
How does HOMESERVICES LENDING LLC compare in lending across racial demographics?
Data Sources
Data as of 2024. Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024 Snapshot.
Data from FFIEC / CFPB HMDA 2024 Snapshot National Loan-Level Dataset. Demographic data reflects derived categories as reported by applicants. Denial rates include all application outcomes. This data is provided for informational purposes only.
Read our methodology — how this data is sourced, computed, and verified.