Homeservices Lending LLC
URBANDALE, IA
Homeservices Lending LLC processed 769 mortgage applications in 2024 per HMDA data reported to the Consumer Financial Protection Bureau (CFPB), originating 614 loans with a 4.2% denial rate. Home Purchase was the primary loan purpose. Based in URBANDALE, IA. The approval rate of 79.8% reflects originated loans as a share of all applications.
Why approval and denial rates diverge. Approval (origination) rate and denial rate do not sum to 100% - HMDA records several outcomes beyond approved-and-funded, including files that were approved but not accepted by the applicant, withdrawn, or closed for incompleteness. Homeservices Lending LLC's 79.8% origination rate tells you how often an application turned into funded money; the 4.2% denial rate is a separate read on underwriting strictness. The most frequently cited denial reasons in this file were Debt-to-income ratio, Collateral, Other, which together explain the majority of rejections. Most activity concentrated in Conventional loans (543 applications).
How to read this page. These figures are aggregate HMDA disclosures, they describe this lender's overall 2024 book, not your individual odds. Approval and denial rates are shaped by the applicant mix a lender actually receives: credit profile, loan-to-value, debt-to-income, property type, and geography. A lower denial rate at one lender versus another does not necessarily mean easier underwriting, it often reflects borrower self-selection and loan-product specialization. This page is informational data reporting, not financial, legal, or mortgage advice. Compare multiple lenders, read your Loan Estimate carefully, and consult a licensed mortgage professional before applying. Data reflects 2024 disclosures published by the CFPB in 2025.
Lending Activity
| Type | Applications | Originated | Denied | Avg Loan |
|---|---|---|---|---|
| Conventional | 543 | 436 | 18 | $198,591 |
| FHA | 142 | 111 | 10 | $237,042 |
| VA | 78 | 63 | 4 | $286,154 |
| USDA | 6 | 4 | 0 | $165,000 |
Top loan types - Homeservices Lending LLC
Source: CFPB Home Mortgage Disclosure Act (HMDA) loan/application register HMDA 2024 LAR, application-level mortgage data for Homeservices Lending LLC (LEI: 549300FYXKL13UG7P021) · 2024 HMDA reports filed annually; covers applications received during the calendar year. Approval rates exclude withdrawn / incomplete applications. Denial reasons are lender-reported.
Denial Analysis
Loan Purpose Breakdown
| Purpose | Applications | Originated | Avg Loan |
|---|---|---|---|
| Home Purchase | 716 | 591 | $210,908 |
| Refinancing | 36 | 13 | $277,778 |
| Cash-out Refinancing | 14 | 7 | $241,429 |
| Other | 2 | 2 | $145,000 |
| Home Improvement | 1 | 1 | $125,000 |
Geographic Coverage — Lending by Race
Derived race categories as reported under HMDA. Source: CFPB.
| Race | Applications | Approval Rate | Denial Rate |
|---|---|---|---|
| White | 655 | 81.2% | 3.2% |
| Black or African American * | 28 | 57.1% | 10.7% |
| Joint * | 25 | 80.0% | 4.0% |
| Asian * | 20 | 70.0% | 5.0% |
| Native Hawaiian or Other Pacific Islander * | 2 | 50.0% | 0.0% |
| 2 or more minority races * | 1 | 100.0% | 0.0% |
* Fewer than 50 applications -- percentages for this group have wide statistical uncertainty and should not be read as precise.
Lending by Ethnicity
Hispanic/Latino is an ethnicity, not a race. Shown separately per U.S. Census Bureau standards.
| Ethnicity | Applications | Approval Rate | Denial Rate |
|---|---|---|---|
| Not Hispanic or Latino | 681 | 79.4% | 3.7% |
| Hispanic or Latino * | 20 | 95.0% | 0.0% |
| Joint * | 19 | 94.7% | 0.0% |
* Fewer than 50 applications -- percentages for this group have wide statistical uncertainty and should not be read as precise.
Nearby Lenders in IA
Other HMDA-reporting lenders in IA with similar activity. Compare any two side-by-side.
Greenstate Credit Union
NORTH LIBERTY, IA
Veridian Credit Union
WATERLOO, IA
Iowa Bankers Mortgage Corporation
JOHNSTON, IA
Dupaco Community Credit Union
DUBUQUE, IA
Hills Bank and Trust Company
HILLS, IA
Mortgage Lending Guides
Frequently Asked Questions
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What is Homeservices Lending LLC's mortgage approval rate?
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How does Homeservices Lending LLC compare in lending across racial demographics?
Data Sources
Read our methodology - how this data is sourced, computed, and verified.
Every figure on PlainLender is rendered directly from CFPB HMDA federal source data, no number is typed in by an editor. This page draws directly on CFPB HMDA federal source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.