LOANUNITED.COM, LLC
DULUTH, GA
LOANUNITED.COM, LLC processed 6,025 mortgage applications in 2024 per HMDA data reported to the Consumer Financial Protection Bureau (CFPB), originating 2,436 loans with a 2.0% denial rate. Refinancing was the primary loan purpose. Based in DULUTH, GA. The approval rate of 40.4% reflects originated loans as a share of all applications. Below you will find a breakdown by loan type, loan purpose, denial reasons, and demographic lending patterns as required by the Home Mortgage Disclosure Act.
Portfolio scale. LOANUNITED.COM, LLC processed 6,025 HMDA-reported mortgage applications in 2024, originating 2,436 loans and denying 121 for a denial rate of 2.0% (applicants themselves withdrew 2,113 files before a decision). The average loan amount was $374,648 at a 6.069% average note rate, and applicants self-reported an average income of $42,000. The lender reports under LEI 549300PL267CW8182203 from DULUTH, GA.
Why approval and denial rates diverge. Approval (origination) rate and denial rate do not sum to 100% — HMDA records several outcomes beyond approved-and-funded, including files that were approved but not accepted by the applicant, withdrawn, or closed for incompleteness. LOANUNITED.COM, LLC's 40.4% origination rate tells you how often an application turned into funded money; the 2.0% denial rate is a separate read on underwriting strictness. The most frequently cited denial reasons in this file were Credit history, Debt-to-income ratio, Employment history, which together explain the majority of rejections. Most activity concentrated in VA loans (3,833 applications).
How to read this page. These figures are aggregate HMDA disclosures — they describe this lender's overall 2024 book, not your individual odds. Approval and denial rates are shaped by the applicant mix a lender actually receives: credit profile, loan-to-value, debt-to-income, property type, and geography. A lower denial rate at one lender versus another does not necessarily mean easier underwriting — it often reflects borrower self-selection and loan-product specialization. This page is informational data reporting, not financial, legal, or mortgage advice. Compare multiple lenders, read your Loan Estimate carefully, and consult a licensed mortgage professional before applying. Data reflects 2024 disclosures published by the CFPB in 2025.
Lending Activity
| Type | Applications | Originated | Denied | Avg Loan |
|---|---|---|---|---|
| VA | 3,833 | 1,510 | 72 | $400,510 |
| FHA | 1,359 | 540 | 34 | $347,796 |
| Conventional | 833 | 386 | 15 | $299,454 |
Top loan types — LOANUNITED.COM, LLC
Source: CFPB Home Mortgage Disclosure Act (HMDA) loan/application register HMDA 2023 LAR — application-level mortgage data for LOANUNITED.COM, LLC (LEI: 549300PL267CW8182203) · 2023 HMDA reports filed annually; covers applications received during the calendar year. Approval rates exclude withdrawn / incomplete applications. Denial reasons are lender-reported.
Denial Analysis
Loan Purpose Breakdown
| Purpose | Applications | Originated | Avg Loan |
|---|---|---|---|
| Refinancing | 3,695 | 1,192 | $387,103 |
| Home Purchase | 2,324 | 1,242 | $355,211 |
| Home Improvement | 6 | 2 | $233,333 |
Geographic Coverage — Lending by Race
Derived race categories as reported under HMDA. Source: CFPB.
| Race | Applications | Approval Rate | Denial Rate |
|---|---|---|---|
| White | 2,607 | 47.4% | 1.8% |
| Black or African American | 902 | 38.8% | 3.1% |
| Asian | 222 | 41.9% | 1.4% |
| Joint | 134 | 49.3% | 0.0% |
| American Indian or Alaska Native | 43 | 39.5% | 2.3% |
| 2 or more minority races | 28 | 35.7% | 3.6% |
| Native Hawaiian or Other Pacific Islander | 20 | 40.0% | 0.0% |
Lending by Ethnicity
Hispanic/Latino is an ethnicity, not a race. Shown separately per U.S. Census Bureau standards.
| Ethnicity | Applications | Approval Rate | Denial Rate |
|---|---|---|---|
| Not Hispanic or Latino | 3,404 | 44.1% | 1.9% |
| Hispanic or Latino | 646 | 42.4% | 2.5% |
| Joint | 154 | 42.9% | 1.3% |
Nearby Lenders in GA
Other HMDA-reporting lenders in GA with similar activity. Compare any two side-by-side.
AMERISAVE MORTGAGE COMPANY
SANDY SPRINGS, GA
Ameris Bank
Atlanta, GA
Equity Prime Mortgage LLC
Atlanta, GA
RENASANT BANK
JOHNS CREEK, GA
SYNOVUS BANK
COLUMBUS, GA
Mortgage Lending Guides
Frequently Asked Questions
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Data Sources
Data as of 2024. Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024 Snapshot.
Data from FFIEC / CFPB HMDA 2024 Snapshot National Loan-Level Dataset. Demographic data reflects derived categories as reported by applicants. Denial rates include all application outcomes. This data is provided for informational purposes only.
Read our methodology — how this data is sourced, computed, and verified.