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Simplicity Credit Union

MARSHFIELD, WI

Simplicity Credit Union processed 648 mortgage applications in 2024 per HMDA data reported to the Consumer Financial Protection Bureau (CFPB), originating 493 loans with a 7.9% denial rate. Home Purchase was the primary loan purpose. Based in MARSHFIELD, WI. The approval rate of 76.1% reflects originated loans as a share of all applications.

Why approval and denial rates diverge. Approval (origination) rate and denial rate do not sum to 100% - HMDA records several outcomes beyond approved-and-funded, including files that were approved but not accepted by the applicant, withdrawn, or closed for incompleteness. Simplicity Credit Union's 76.1% origination rate tells you how often an application turned into funded money; the 7.9% denial rate is a separate read on underwriting strictness. The most frequently cited denial reasons in this file were Debt-to-income ratio, Credit history, Employment history, which together explain the majority of rejections. Most activity concentrated in Conventional loans (648 applications).

How to read this page. These figures are aggregate HMDA disclosures, they describe this lender's overall 2024 book, not your individual odds. Approval and denial rates are shaped by the applicant mix a lender actually receives: credit profile, loan-to-value, debt-to-income, property type, and geography. A lower denial rate at one lender versus another does not necessarily mean easier underwriting, it often reflects borrower self-selection and loan-product specialization. This page is informational data reporting, not financial, legal, or mortgage advice. Compare multiple lenders, read your Loan Estimate carefully, and consult a licensed mortgage professional before applying. Data reflects 2024 disclosures published by the CFPB in 2025.

648
Applications
493
Originated
7.9%
Denial Rate
$127,948
Avg Loan Amount
Avg Interest Rate: 7.213% Avg Applicant Income: $35,000

Lending Activity

Type Applications Originated Denied Avg Loan
Conventional 648 493 51 $127,948

Source: CFPB Home Mortgage Disclosure Act (HMDA) loan/application register HMDA 2024 LAR, application-level mortgage data for Simplicity Credit Union (LEI: 98450040E5B6CD69C657) · 2024 HMDA reports filed annually; covers applications received during the calendar year. Approval rates exclude withdrawn / incomplete applications. Denial reasons are lender-reported.

Denial Analysis

Debt-to-income ratio
29
Credit history
20
Employment history
4
Collateral
4
Insufficient cash
3
Other
2
Unverifiable information
1

Loan Purpose Breakdown

Purpose Applications Originated Avg Loan
Home Purchase 223 180 $195,583
Other 178 130 $76,517
Home Improvement 160 121 $82,125
Cash-out Refinancing 56 35 $142,321
Refinancing 31 27 $147,258

Geographic Coverage — Lending by Race

Derived race categories as reported under HMDA. Source: CFPB.

Race Applications Approval Rate Denial Rate
White 580 75.3% 8.3%
Joint * 8 62.5% 0.0%
Asian * 1 100.0% 0.0%
Black or African American * 1 100.0% 0.0%

* Fewer than 50 applications -- percentages for this group have wide statistical uncertainty and should not be read as precise.

Lending by Ethnicity

Hispanic/Latino is an ethnicity, not a race. Shown separately per U.S. Census Bureau standards.

Ethnicity Applications Approval Rate Denial Rate
Not Hispanic or Latino 555 76.0% 7.4%
Joint * 18 77.8% 16.7%
Hispanic or Latino * 11 54.5% 27.3%

* Fewer than 50 applications -- percentages for this group have wide statistical uncertainty and should not be read as precise.

Nearby Lenders in WI

Other HMDA-reporting lenders in WI with similar activity. Compare any two side-by-side.

Fairway Independent Mort CORP

MADISON, WI

102,501 apps 74,401 originated 4.7% denied

Summit Credit Union

Cottage Grove, WI

15,990 apps 9,929 originated 10.9% denied

Uw Credit Union

MADISON, WI

11,177 apps 8,477 originated 12.3% denied

Associated Bank NA

Green Bay, WI

10,999 apps 6,532 originated 24.4% denied

Waterstone Mortgage Corporation

BROOKFIELD, WI

10,792 apps 7,819 originated 4.5% denied
Compare Simplicity Credit Union vs Fairway Independent Mort CORP →

Mortgage Lending Guides

Frequently Asked Questions

How many mortgage applications did Simplicity Credit Union process?
Simplicity Credit Union processed 648 mortgage applications in the 2024 HMDA reporting year. Of these, 493 were originated (approved and funded), 100 were withdrawn by the applicant, and 51 were denied.
What is Simplicity Credit Union's mortgage approval rate?
Simplicity Credit Union has an approval (origination) rate of 76.1%, meaning 76.1% of all applications resulted in a funded mortgage. The denial rate is 7.9%.
What is the average loan amount at Simplicity Credit Union?
The average mortgage loan amount at Simplicity Credit Union is $127,948. The average interest rate is 7.213%. The average applicant income is $35,000.
What are the most common reasons for mortgage denial at Simplicity Credit Union?
The most common reasons for mortgage denial at Simplicity Credit Union are: Debt-to-income ratio, Credit history, Employment history. In total, 51 applications were denied out of 648 total applications.
What types of mortgage loans does Simplicity Credit Union offer?
Simplicity Credit Union processes Conventional loans. The most common type is Conventional with 648 applications and an average loan amount of $127,948.
What loan purposes does Simplicity Credit Union serve?
Simplicity Credit Union serves the following loan purposes: Home Purchase (223 applications), Other (178 applications), Home Improvement (160 applications), Cash-out Refinancing (56 applications), Refinancing (31 applications). Home Purchase is the most common purpose.
Where is Simplicity Credit Union located?
Simplicity Credit Union is headquartered in MARSHFIELD, WI. The lender is identified by LEI 98450040E5B6CD69C657 in HMDA data.
How does Simplicity Credit Union compare in lending across racial demographics?
Simplicity Credit Union reports demographic lending data under HMDA requirements. White applicants have an approval rate of 75.3% and denial rate of 8.3%; Joint applicants have an approval rate of 62.5% and denial rate of 0.0%; Asian applicants have an approval rate of 100.0% and denial rate of 0.0%. This data reflects derived race categories as reported by applicants.

Data Sources

Data as of 2024. Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024 Snapshot.

Data from FFIEC / CFPB HMDA 2024 Snapshot National Loan-Level Dataset. Demographic data reflects derived categories as reported by applicants. Denial rates include all application outcomes. This data is provided for informational purposes only.

Read our methodology - how this data is sourced, computed, and verified.

Every figure on PlainLender is rendered directly from CFPB HMDA federal source data, no number is typed in by an editor. This page draws directly on CFPB HMDA federal source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.