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The First National Bank of River Falls

River Falls, WI

The First National Bank of River Falls processed 107 mortgage applications in 2024 per HMDA data reported to the Consumer Financial Protection Bureau (CFPB), originating 84 loans with a 4.7% denial rate. Home Purchase was the primary loan purpose. Based in River Falls, WI. The approval rate of 78.5% reflects originated loans as a share of all applications.

Why approval and denial rates diverge. Approval (origination) rate and denial rate do not sum to 100% - HMDA records several outcomes beyond approved-and-funded, including files that were approved but not accepted by the applicant, withdrawn, or closed for incompleteness. The First National Bank of River Falls's 78.5% origination rate tells you how often an application turned into funded money; the 4.7% denial rate is a separate read on underwriting strictness. The most frequently cited denial reasons in this file were Debt-to-income ratio, Insufficient cash, Credit history, which together explain the majority of rejections. Most activity concentrated in Conventional loans (107 applications).

How to read this page. These figures are aggregate HMDA disclosures, they describe this lender's overall 2024 book, not your individual odds. Approval and denial rates are shaped by the applicant mix a lender actually receives: credit profile, loan-to-value, debt-to-income, property type, and geography. A lower denial rate at one lender versus another does not necessarily mean easier underwriting, it often reflects borrower self-selection and loan-product specialization. This page is informational data reporting, not financial, legal, or mortgage advice. Compare multiple lenders, read your Loan Estimate carefully, and consult a licensed mortgage professional before applying. Data reflects 2024 disclosures published by the CFPB in 2025.

107
Applications
84
Originated
4.7%
Denial Rate
$268,832
Avg Loan Amount

Lending Activity

Type Applications Originated Denied Avg Loan
Conventional 107 84 5 $268,832

Source: CFPB Home Mortgage Disclosure Act (HMDA) loan/application register HMDA 2024 LAR, application-level mortgage data for The First National Bank of River Falls (LEI: VUAW1MW1BHNL595RH698) · 2024 HMDA reports filed annually; covers applications received during the calendar year. Approval rates exclude withdrawn / incomplete applications. Denial reasons are lender-reported.

Denial Analysis

Debt-to-income ratio
4
Insufficient cash
1
Credit history
1
Employment history
1
Other
1

Loan Purpose Breakdown

Purpose Applications Originated Avg Loan
Home Purchase 78 64 $297,692
Cash-out Refinancing 10 7 $210,000
Home Improvement 8 6 $107,500
Other 6 4 $186,667
Refinancing 5 3 $293,000

Geographic Coverage — Lending by Race

Derived race categories as reported under HMDA. Source: CFPB.

Race Applications Approval Rate Denial Rate
White 86 75.6% 4.7%
Asian * 1 100.0% 0.0%
Black or African American * 1 0.0% 100.0%
Joint * 1 0.0% 0.0%

* Fewer than 50 applications -- percentages for this group have wide statistical uncertainty and should not be read as precise.

Lending by Ethnicity

Hispanic/Latino is an ethnicity, not a race. Shown separately per U.S. Census Bureau standards.

Ethnicity Applications Approval Rate Denial Rate
Not Hispanic or Latino 73 74.0% 5.5%

Nearby Lenders in WI

Other HMDA-reporting lenders in WI with similar activity. Compare any two side-by-side.

Fairway Independent Mort CORP

MADISON, WI

102,501 apps 74,401 originated 4.7% denied

Summit Credit Union

Cottage Grove, WI

15,990 apps 9,929 originated 10.9% denied

Uw Credit Union

MADISON, WI

11,177 apps 8,477 originated 12.3% denied

Associated Bank NA

Green Bay, WI

10,999 apps 6,532 originated 24.4% denied

Waterstone Mortgage Corporation

BROOKFIELD, WI

10,792 apps 7,819 originated 4.5% denied
Compare The First National Bank of River Falls vs Fairway Independent Mort CORP →

Mortgage Lending Guides

Frequently Asked Questions

How many mortgage applications did The First National Bank of River Falls process?
The First National Bank of River Falls processed 107 mortgage applications in the 2024 HMDA reporting year. Of these, 84 were originated (approved and funded), 16 were withdrawn by the applicant, and 5 were denied.
What is The First National Bank of River Falls's mortgage approval rate?
The First National Bank of River Falls has an approval (origination) rate of 78.5%, meaning 78.5% of all applications resulted in a funded mortgage. The denial rate is 4.7%.
What is the average loan amount at The First National Bank of River Falls?
The average mortgage loan amount at The First National Bank of River Falls is $268,832.
What are the most common reasons for mortgage denial at The First National Bank of River Falls?
The most common reasons for mortgage denial at The First National Bank of River Falls are: Debt-to-income ratio, Insufficient cash, Credit history. In total, 5 applications were denied out of 107 total applications.
What types of mortgage loans does The First National Bank of River Falls offer?
The First National Bank of River Falls processes Conventional loans. The most common type is Conventional with 107 applications and an average loan amount of $268,832.
What loan purposes does The First National Bank of River Falls serve?
The First National Bank of River Falls serves the following loan purposes: Home Purchase (78 applications), Cash-out Refinancing (10 applications), Home Improvement (8 applications), Other (6 applications), Refinancing (5 applications). Home Purchase is the most common purpose.
Where is The First National Bank of River Falls located?
The First National Bank of River Falls is headquartered in River Falls, WI. The lender is identified by LEI VUAW1MW1BHNL595RH698 in HMDA data.
How does The First National Bank of River Falls compare in lending across racial demographics?
The First National Bank of River Falls reports demographic lending data under HMDA requirements. White applicants have an approval rate of 75.6% and denial rate of 4.7%; Asian applicants have an approval rate of 100.0% and denial rate of 0.0%; Black or African American applicants have an approval rate of 0.0% and denial rate of 100.0%. This data reflects derived race categories as reported by applicants.

Data Sources

Data as of 2024. Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024 Snapshot.

Data from FFIEC / CFPB HMDA 2024 Snapshot National Loan-Level Dataset. Demographic data reflects derived categories as reported by applicants. Denial rates include all application outcomes. This data is provided for informational purposes only.

Read our methodology - how this data is sourced, computed, and verified.

Every figure on PlainLender is rendered directly from CFPB HMDA federal source data, no number is typed in by an editor. This page draws directly on CFPB HMDA federal source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.