Canton-Massillon
Metropolitan Statistical Area · MSA Code 15940
According to CFPB HMDA 2024 application volume among tracked metros, Canton-Massillon ranks #157 of 418.
Mortgage lending activity in the Canton-Massillon metro area based on lender filings under the Home Mortgage Disclosure Act (HMDA). Data covers all applications received by HMDA-reporting institutions operating in this geography during 2024. Why mortgages get denied walks the denial-reason codes that appear in books like this one.
Metro-area mortgage activity. The Canton-Massillon Metropolitan Statistical Area (MSA code 15940) recorded 15,375 HMDA-reported mortgage applications in 2024. Lenders originated 8,569 of those and denied others at a rate of 16.9%, for an approval (origination) rate of 55.7%. The average loan amount across the MSA was $164,807 at an average note rate of 7.62%. 20 major lenders are tracked for this metro - Huntington National Bank, Crosscountry Mortgage, LLC, Rocket Mortgage lead by origination volume. Among the 418 metros tracked, Canton-Massillon ranks #221 by denial rate (the 47th percentile for approval-friendliness), and shares its 5-point denial-rate band with 241 other tracked metros.
What MSA numbers tell you, and what they don't. Metro area boundaries are defined by the U.S. Office of Management and Budget and typically span multiple counties, so a single Canton-Massillon denial rate averages across urban core, inner suburbs, and outer commuter communities with very different borrower profiles. A 16.9% denial rate at the MSA level can coexist with widely varying individual-lender denial rates; $164,807 average loan size reflects the MSA's property values and the borrower pool that actually applied, not any single neighborhood. This page is informational data reporting, not financial, legal, or mortgage advice.
Lender concentration in Canton-Massillon
In Canton-Massillon, lead originator Huntington National Bank funded 18.5% of 8,569 originated loans, above the fleet's upper tercile (~12.8% top-1). The top three reporters together hold 34.4% of the book, so a handful of names dominate disclosed volume here.
Metros With a Similar Denial Rate
The metro areas closest to Canton-Massillon's 16.9% denial rate among all 418 tracked MSAs.
Metros With Similar Application Volume
Nationwide MSAs nearest to Canton-Massillon's 15,375 HMDA applications (deduped against the denial-rate neighbourhood).
Metros With a Similar Average Loan
Nationwide MSAs nearest to Canton-Massillon's $164,807 average loan (deduped against denial and volume peers).
Lenders active in the Canton-Massillon metro
Huntington National Bank funded 1,581 of the 8,569 loans originated here, 18.5% of the metro. 20 reporting lenders follow.
| # | Lender | Originated | Applications | Avg Loan | Market Share |
|---|---|---|---|---|---|
| 1 | Huntington National Bank | 1,581 | 2,604 | $129,270 | 18.5% |
| 2 | Crosscountry Mortgage, LLC | 742 | 978 | $200,951 | 8.7% |
| 3 | Rocket Mortgage | 627 | 860 | $164,453 | 7.3% |
| 4 | CBNA Year to Date | 348 | 580 | $112,776 | 4.1% |
| 5 | Canton School Employees Federal Credit Union | 320 | 400 | $62,975 | 3.7% |
Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024. Metropolitan Statistical Areas defined by the U.S. Office of Management and Budget (OMB).
Data from FFIEC / CFPB HMDA Snapshot National Loan-Level Dataset (2024). Provided for informational purposes only; does not constitute financial advice for Canton-Massillon borrowers.
Read our methodology - how this data is sourced, computed, and verified.
Every figure on PlainLender is rendered directly from CFPB HMDA federal source data, no number is typed in by an editor. This Canton-Massillon page draws directly on CFPB HMDA federal source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of 2026-08-10. HMDA figures are lender-filed application outcomes for a published reporting year - not creditworthiness scores, rate quotes, Loan Estimates, underwriting decisions, or mortgage advice.