Las Cruces
Metropolitan Statistical Area · MSA Code 29740
According to CFPB HMDA 2024 application volume among tracked metros, Las Cruces ranks #228 of 418.
Mortgage lending activity in the Las Cruces metro area based on lender filings under the Home Mortgage Disclosure Act (HMDA). Data covers all applications received by HMDA-reporting institutions operating in this geography during 2024. Why mortgages get denied walks the denial-reason codes that appear in books like this one.
Metro-area mortgage activity. The Las Cruces Metropolitan Statistical Area (MSA code 29740) financed its book at an average note rate of 6.81%. 20 major lenders are tracked for this metro - Rocket Mortgage, Citizens Bank of Las Cruces, United Wholesale Mortgage lead by origination volume. Among the 418 metros tracked, Las Cruces sits in the 11th percentile for approval-friendliness by denial rate, and shares its 5-point denial-rate band with 47 other tracked metros.
What MSA numbers tell you, and what they don't. Metro area boundaries are defined by the U.S. Office of Management and Budget and typically span multiple counties, so a single Las Cruces denial rate averages across urban core, inner suburbs, and outer commuter communities with very different borrower profiles. A 20.1% denial rate at the MSA level can coexist with widely varying individual-lender denial rates; $213,866 average loan size reflects the MSA's property values and the borrower pool that actually applied, not any single neighborhood. This page is informational data reporting, not financial, legal, or mortgage advice.
Lender concentration in Las Cruces
In Las Cruces, lead originator Rocket Mortgage funded only 8.0% of 3,856 originated loans, below the fleet's lower tercile (~8.7% top-1 share). The top three reporters together hold 22.1% of the book, so shopping across channels still meets many active filers.
Metros With a Similar Denial Rate
The metro areas closest to Las Cruces's 20.1% denial rate among all 418 tracked MSAs.
Metros With Similar Application Volume
Nationwide MSAs nearest to Las Cruces's 8,374 HMDA applications (deduped against the denial-rate neighbourhood).
Metros With a Similar Average Loan
Nationwide MSAs nearest to Las Cruces's $213,866 average loan (deduped against denial and volume peers).
Lenders active in the Las Cruces metro
Rocket Mortgage funded 310 of the 3,856 loans originated here, 8.0% of the metro. 20 reporting lenders follow.
| # | Lender | Originated | Applications | Avg Loan | Market Share |
|---|---|---|---|---|---|
| 1 | Rocket Mortgage | 310 | 444 | $207,387 | 8.0% |
| 2 | Citizens Bank of Las Cruces | 309 | 356 | $251,011 | 8.0% |
| 3 | United Wholesale Mortgage | 233 | 273 | $295,549 | 6.0% |
| 4 | Guild Mortgage Company | 190 | 278 | $161,259 | 4.9% |
| 5 | Waterstone Mortgage Corporation | 182 | 248 | $154,355 | 4.7% |
Every figure on PlainLender is rendered directly from CFPB HMDA federal source data, no number is typed in by an editor. For the Las Cruces metropolitan area, from the FFIEC/CFPB HMDA Snapshot National Loan-Level Dataset (2024) -- Metropolitan Statistical Areas are defined by the U.S. Office of Management and Budget (OMB). Not financial advice for Las Cruces borrowers. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of 2026-08-10. HMDA figures are lender-filed application outcomes for a published reporting year - not creditworthiness scores, rate quotes, Loan Estimates, underwriting decisions, or mortgage advice.