Louisville/Jefferson County
Metropolitan Statistical Area · MSA Code 31140
According to CFPB HMDA 2024 application volume among tracked metros, Louisville/Jefferson County ranks #55 of 418.
Mortgage lending activity in the Louisville/Jefferson County metro area based on lender filings under the Home Mortgage Disclosure Act (HMDA). Data covers all applications received by HMDA-reporting institutions operating in this geography during 2024. Why mortgages get denied walks the denial-reason codes that appear in books like this one.
Metro-area mortgage activity. The Louisville/Jefferson County Metropolitan Statistical Area (MSA code 31140) financed its book at an average note rate of 7.03%. 20 major lenders are tracked for this metro - United Wholesale Mortgage, Rocket Mortgage, Stock Yards Bank & Trust Company lead by origination volume. Among the 418 metros tracked, Louisville/Jefferson County sits in the 66th percentile for approval-friendliness by denial rate, and shares its 5-point denial-rate band with 241 other tracked metros.
What MSA numbers tell you, and what they don't. Metro area boundaries are defined by the U.S. Office of Management and Budget and typically span multiple counties, so a single Louisville/Jefferson County denial rate averages across urban core, inner suburbs, and outer commuter communities with very different borrower profiles. A 15.3% denial rate at the MSA level can coexist with widely varying individual-lender denial rates; $228,968 average loan size reflects the MSA's property values and the borrower pool that actually applied, not any single neighborhood. This page is informational data reporting, not financial, legal, or mortgage advice.
Lender concentration in Louisville/Jefferson County
In Louisville/Jefferson County, lead originator United Wholesale Mortgage funded only 8.5% of 32,641 originated loans, below the fleet's lower tercile (~8.7% top-1 share). The top three reporters together hold 18.1% of the book, so shopping across channels still meets many active filers.
Metros With a Similar Denial Rate
The metro areas closest to Louisville/Jefferson County's 15.3% denial rate among all 418 tracked MSAs.
Metros With Similar Application Volume
Nationwide MSAs nearest to Louisville/Jefferson County's 57,780 HMDA applications (deduped against the denial-rate neighbourhood).
Metros With a Similar Average Loan
Nationwide MSAs nearest to Louisville/Jefferson County's $228,968 average loan (deduped against denial and volume peers).
Lenders active in the Louisville/Jefferson County metro
United Wholesale Mortgage funded 2,764 of the 32,641 loans originated here, 8.5% of the metro. 20 reporting lenders follow.
| # | Lender | Originated | Applications | Avg Loan | Market Share |
|---|---|---|---|---|---|
| 1 | United Wholesale Mortgage | 2,764 | 3,390 | $233,658 | 8.5% |
| 2 | Rocket Mortgage | 1,748 | 2,331 | $209,921 | 5.4% |
| 3 | Stock Yards Bank & Trust Company | 1,390 | 2,109 | $218,110 | 4.3% |
| 4 | Pnc Bank N.A. | 1,370 | 2,370 | $259,000 | 4.2% |
| 5 | Republic Bank & Trust | 1,083 | 1,715 | $164,464 | 3.3% |
Every figure on PlainLender is rendered directly from CFPB HMDA federal source data, no number is typed in by an editor. For the Louisville/Jefferson County metropolitan area, from the FFIEC/CFPB HMDA Snapshot National Loan-Level Dataset (2024) -- Metropolitan Statistical Areas are defined by the U.S. Office of Management and Budget (OMB). Not financial advice for Louisville/Jefferson County borrowers. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of 2026-08-10. HMDA figures are lender-filed application outcomes for a published reporting year - not creditworthiness scores, rate quotes, Loan Estimates, underwriting decisions, or mortgage advice.