Reno
Metropolitan Statistical Area · MSA Code 39900
According to CFPB HMDA 2024 application volume among tracked metros, Reno ranks #129 of 418.
Mortgage lending activity in the Reno metro area based on lender filings under the Home Mortgage Disclosure Act (HMDA). Data covers all applications received by HMDA-reporting institutions operating in this geography during 2024. Why mortgages get denied walks the denial-reason codes that appear in books like this one.
Metro-area mortgage activity. The Reno Metropolitan Statistical Area (MSA code 39900) recorded 20,527 HMDA-reported mortgage applications in 2024. Lenders originated 10,933 of those and denied others at a rate of 14.6%, for an approval (origination) rate of 53.3%. The average loan amount across the MSA was $361,226 at an average note rate of 7.06%. 20 major lenders are tracked for this metro - Guild Mortgage Company, Rocket Mortgage, United Wholesale Mortgage lead by origination volume. Among the 418 metros tracked, Reno ranks #102 by denial rate (the 76th percentile for approval-friendliness), and shares its 5-point denial-rate band with 117 other tracked metros.
What MSA numbers tell you, and what they don't. Metro area boundaries are defined by the U.S. Office of Management and Budget and typically span multiple counties, so a single Reno denial rate averages across urban core, inner suburbs, and outer commuter communities with very different borrower profiles. A 14.6% denial rate at the MSA level can coexist with widely varying individual-lender denial rates; $361,226 average loan size reflects the MSA's property values and the borrower pool that actually applied, not any single neighborhood. This page is informational data reporting, not financial, legal, or mortgage advice.
Lender concentration in Reno
In Reno, lead originator Guild Mortgage Company funded 10.8% of 10,933 originated loans, in the middle tercile of U.S. metros (~8.7-12.8% top-1). The top three reporters together hold 24.7% of the book; a local credit union or regional bank still sits beside the national wholesalers.
Metros With a Similar Denial Rate
The metro areas closest to Reno's 14.6% denial rate among all 418 tracked MSAs.
Metros With Similar Application Volume
Nationwide MSAs nearest to Reno's 20,527 HMDA applications (deduped against the denial-rate neighbourhood).
Metros With a Similar Average Loan
Nationwide MSAs nearest to Reno's $361,226 average loan (deduped against denial and volume peers).
Lenders active in the Reno metro
Guild Mortgage Company funded 1,177 of the 10,933 loans originated here, 10.8% of the metro. 20 reporting lenders follow.
| # | Lender | Originated | Applications | Avg Loan | Market Share |
|---|---|---|---|---|---|
| 1 | Guild Mortgage Company | 1,177 | 1,750 | $339,531 | 10.8% |
| 2 | Rocket Mortgage | 819 | 1,018 | $281,611 | 7.5% |
| 3 | United Wholesale Mortgage | 706 | 885 | $443,215 | 6.5% |
| 4 | DHI Mortgage Company, LTD. | 542 | 653 | $396,149 | 5.0% |
| 5 | United Federal Credit Union | 432 | 756 | $182,077 | 4.0% |
Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024. Metropolitan Statistical Areas defined by the U.S. Office of Management and Budget (OMB).
Data from FFIEC / CFPB HMDA Snapshot National Loan-Level Dataset (2024). Provided for informational purposes only; does not constitute financial advice for Reno borrowers.
Read our methodology - how this data is sourced, computed, and verified.
Every figure on PlainLender is rendered directly from CFPB HMDA federal source data, no number is typed in by an editor. This Reno page draws directly on CFPB HMDA federal source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of 2026-08-10. HMDA figures are lender-filed application outcomes for a published reporting year - not creditworthiness scores, rate quotes, Loan Estimates, underwriting decisions, or mortgage advice.