PlainLender

Incrediblebank

Wausau, WI

Incrediblebank processed 821 mortgage applications in 2024 per HMDA data reported to the Consumer Financial Protection Bureau (CFPB), originating 470 loans with a 8.8% denial rate. Home Purchase was the primary loan purpose. Based in Wausau, WI. The approval rate of 57.2% reflects originated loans as a share of all applications. Below you will find a breakdown by loan type, loan purpose, denial reasons, and demographic lending patterns as required by the Home Mortgage Disclosure Act.

Portfolio scale. Incrediblebank processed 821 HMDA-reported mortgage applications in 2024, originating 470 loans and denying 72 for a denial rate of 8.8% (applicants themselves withdrew 113 files before a decision). The average loan amount was $305,633 at a 7.029% average note rate, and applicants self-reported an average income of $34,000. The lender reports under LEI 549300TV5ZED3EINI708 from Wausau, WI.

Why approval and denial rates diverge. Approval (origination) rate and denial rate do not sum to 100% — HMDA records several outcomes beyond approved-and-funded, including files that were approved but not accepted by the applicant, withdrawn, or closed for incompleteness. Incrediblebank's 57.2% origination rate tells you how often an application turned into funded money; the 8.8% denial rate is a separate read on underwriting strictness. The most frequently cited denial reasons in this file were Credit history, Debt-to-income ratio, Other, which together explain the majority of rejections. Most activity concentrated in Conventional loans (780 applications).

How to read this page. These figures are aggregate HMDA disclosures — they describe this lender's overall 2024 book, not your individual odds. Approval and denial rates are shaped by the applicant mix a lender actually receives: credit profile, loan-to-value, debt-to-income, property type, and geography. A lower denial rate at one lender versus another does not necessarily mean easier underwriting — it often reflects borrower self-selection and loan-product specialization. This page is informational data reporting, not financial, legal, or mortgage advice. Compare multiple lenders, read your Loan Estimate carefully, and consult a licensed mortgage professional before applying. Data reflects 2024 disclosures published by the CFPB in 2025.

821
Applications
470
Originated
8.8%
Denial Rate
$305,633
Avg Loan Amount
Avg Interest Rate: 7.029% Avg Applicant Income: $34,000

Lending Activity

Type Applications Originated Denied Avg Loan
Conventional 780 455 62 $312,513
USDA 23 15 2 $141,087
FHA 11 0 7 $249,545
VA 7 0 1 $167,857

Top loan types — Incrediblebank

Top loan types — Incrediblebank Horizontal bar chart of the top 4 items by value (applications). Top loan types — Incrediblebank Top 4 1. Conventional 780 2. USDA 23 3. FHA 11 4. VA 7 Top 5 loan types by application volume at Incrediblebank (HMDA 2023). Source: CFPB HMDA loan/application register.

Source: CFPB Home Mortgage Disclosure Act (HMDA) loan/application register HMDA 2023 LAR — application-level mortgage data for Incrediblebank (LEI: 549300TV5ZED3EINI708) · 2023 HMDA reports filed annually; covers applications received during the calendar year. Approval rates exclude withdrawn / incomplete applications. Denial reasons are lender-reported.

Denial Analysis

Credit history
39
Debt-to-income ratio
34
Other
18
Collateral
10
Unverifiable information
2
Insufficient cash
1
Employment history
1

Loan Purpose Breakdown

Purpose Applications Originated Avg Loan
Home Purchase 600 359 $289,017
Refinancing 78 44 $708,077
Cash-out Refinancing 59 23 $237,373
Home Improvement 52 29 $77,692
Other 32 15 $132,500

Geographic Coverage — Lending by Race

Derived race categories as reported under HMDA. Source: CFPB.

Race Applications Approval Rate Denial Rate
White 635 58.6% 8.3%
Joint 7 42.9% 0.0%
Asian 5 80.0% 0.0%
American Indian or Alaska Native 2 50.0% 50.0%
Black or African American 1 0.0% 100.0%
Native Hawaiian or Other Pacific Islander 1 0.0% 100.0%

Lending by Ethnicity

Hispanic/Latino is an ethnicity, not a race. Shown separately per U.S. Census Bureau standards.

Ethnicity Applications Approval Rate Denial Rate
Not Hispanic or Latino 595 58.1% 8.2%
Hispanic or Latino 10 40.0% 0.0%
Joint 8 62.5% 25.0%

Nearby Lenders in WI

Other HMDA-reporting lenders in WI with similar activity. Compare any two side-by-side.

FAIRWAY INDEPENDENT MORT CORP

MADISON, WI

102,501 apps 74,401 originated 4.7% denied

Summit Credit Union

Cottage Grove, WI

15,990 apps 9,929 originated 10.9% denied

UW CREDIT UNION

MADISON, WI

11,177 apps 8,477 originated 12.3% denied

Associated Bank NA

Green Bay, WI

10,999 apps 6,532 originated 24.4% denied

WATERSTONE MORTGAGE CORPORATION

BROOKFIELD, WI

10,792 apps 7,819 originated 4.5% denied
Compare Incrediblebank vs FAIRWAY INDEPENDENT MORT CORP →

Mortgage Lending Guides

Why Mortgages Get Denied
Common denial reasons and how to improve your chances
Comparing Mortgage Lenders
What to look for when choosing a mortgage lender
Getting the Best Mortgage Rate
Strategies for securing the lowest interest rate
Understanding HMDA Data
How to read and interpret mortgage disclosure data
Denial Rates by Demographics
Demographic patterns in mortgage approval and denial

Explore More Data

Bank Financial Data → Credit Union Data → Financial Advisor Lookup → Home Insurance Costs → Property Tax Data → Rent Price Data →

Frequently Asked Questions

How many mortgage applications did Incrediblebank process?
Incrediblebank processed 821 mortgage applications in the 2023 HMDA reporting year. Of these, 470 were originated (approved and funded), 113 were withdrawn by the applicant, and 72 were denied.
What is Incrediblebank's mortgage approval rate?
Incrediblebank has an approval (origination) rate of 57.2%, meaning 57.2% of all applications resulted in a funded mortgage. The denial rate is 8.8%.
What is the average loan amount at Incrediblebank?
The average mortgage loan amount at Incrediblebank is $305,633. The average interest rate is 7.029%. The average applicant income is $34,000.
What are the most common reasons for mortgage denial at Incrediblebank?
The most common reasons for mortgage denial at Incrediblebank are: Credit history, Debt-to-income ratio, Other. In total, 72 applications were denied out of 821 total applications.
What types of mortgage loans does Incrediblebank offer?
Incrediblebank processes Conventional, USDA, FHA, VA loans. The most common type is Conventional with 780 applications and an average loan amount of $312,513.
What loan purposes does Incrediblebank serve?
Incrediblebank serves the following loan purposes: Home Purchase (600 applications), Refinancing (78 applications), Cash-out Refinancing (59 applications), Home Improvement (52 applications), Other (32 applications). Home Purchase is the most common purpose.
Where is Incrediblebank located?
Incrediblebank is headquartered in Wausau, WI. The lender is identified by LEI 549300TV5ZED3EINI708 in HMDA data.
How does Incrediblebank compare in lending across racial demographics?
Incrediblebank reports demographic lending data under HMDA requirements. White applicants have an approval rate of 58.6% and denial rate of 8.3%; Joint applicants have an approval rate of 42.9% and denial rate of 0.0%; Asian applicants have an approval rate of 80.0% and denial rate of 0.0%. This data reflects derived race categories as reported by applicants.

Data Sources

Data as of 2024. Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024 Snapshot.

Data from FFIEC / CFPB HMDA 2024 Snapshot National Loan-Level Dataset. Demographic data reflects derived categories as reported by applicants. Denial rates include all application outcomes. This data is provided for informational purposes only.

Read our methodology — how this data is sourced, computed, and verified.