Compare Mortgage Lenders

Select two lenders to compare side by side using 2023 HMDA federal data: approval rates, denial rates, loan sizes, loan types, and geographic reach.

Lender A

CITIZENS BANK AND TRUST CO

VIVIAN, LA

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Lender B

GMFS, LLC

BATON ROUGE, LA

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Key Metrics

Metric CITIZENS BANK AND GMFS, LLC
Total Applications 308 8,161
Loans Originated 295 6,012
Approval Rate (higher is better) 95.8% 73.7%
Denial Rate (lower is better) 0.3% 3.3%
Avg Loan Amount $199,416 $280,189
Avg Interest Rate (lower is better) 8.925% 6.624%
Avg Applicant Income $37,000 $37,000
Applications Denied 1 266
Applications Withdrawn 12 1,596

✓ Better indicates the more favorable value for borrowers. Data: CFPB HMDA 2023.

Loan Type Mix

Loan Type CITIZENS BANK AND GMFS, LLC
Conventional 160 (51.9%) 4,860 (59.6%)
FHA 87 (28.2%) 2,151 (26.4%)
VA 45 (14.6%) 451 (5.5%)
USDA 16 (5.2%) 699 (8.6%)

Loan Purpose Breakdown

Purpose CITIZENS BANK AND GMFS, LLC
Home Purchase 239 5,883
Refinancing 36 1,505
Other 18 64
Cash-out Refinancing 9 563
Home Improvement 6 144

Top States by Loan Volume

CITIZENS BANK AND TRUST CO

No state data available.

GMFS, LLC
State Originated Rank
Louisiana 3,284 #2

Summary

CITIZENS BANK AND TRUST CO
  • 308 total applications · 295 originated
  • Approval rate: 95.8%
  • Denial rate: 0.3%
  • Avg loan: $199,416
  • Avg rate: 8.925%
  • HQ: VIVIAN, LA
GMFS, LLC
  • 8,161 total applications · 6,012 originated
  • Approval rate: 73.7%
  • Denial rate: 3.3%
  • Avg loan: $280,189
  • Avg rate: 6.624%
  • HQ: BATON ROUGE, LA
Data from the CFPB HMDA 2023 Snapshot National Loan-Level Dataset. Approval rates are calculated as originated / total applications. Denial rates are as reported by lenders. This data is for informational purposes only and does not constitute financial advice.

Methodology

Comparisons are drawn from the CFPB 2024 HMDA Snapshot National Loan-Level Dataset, published by the Consumer Financial Protection Bureau and distributed via the FFIEC. Every figure on this page comes from lenders' mandatory HMDA filings — not voluntary marketing claims.

Approval (origination) rate = originated ÷ total applications. Denial rate = denied ÷ total applications. Rates do not sum to 100% because HMDA also records withdrawn, incomplete, and approved-but-not-accepted outcomes. Denial rates reflect a lender's applicant mix as much as its underwriting stance; compare alongside loan-type mix and geography before drawing conclusions.

Side-by-side comparisons are informational only and do not constitute financial, legal, or mortgage advice. Always obtain and compare written Loan Estimates before applying.