Compare Mortgage Lenders

Select two lenders to compare side by side using 2023 HMDA federal data: approval rates, denial rates, loan sizes, loan types, and geographic reach.

Lender A

Forward Bank

Marshfield, WI

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Lender B

Associated Bank NA

Green Bay, WI

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Key Metrics

Metric Forward Bank Associated Bank NA
Total Applications 463 10,999
Loans Originated 367 6,532
Approval Rate (higher is better) 79.3% 59.4%
Denial Rate (lower is better) 7.3% 24.4%
Avg Loan Amount $184,071 $293,296
Avg Interest Rate (lower is better) 7.530% 7.600%
Avg Applicant Income $32,000 $36,000
Applications Denied 34 2,679
Applications Withdrawn 0 617

✓ Better indicates the more favorable value for borrowers. Data: CFPB HMDA 2023.

Loan Type Mix

Loan Type Forward Bank Associated Bank NA
Conventional 463 (100.0%) 10,458 (95.1%)
FHA 458 (4.2%)
VA 77 (0.7%)
USDA 6 (0.1%)

Loan Purpose Breakdown

Purpose Forward Bank Associated Bank NA
Home Purchase 292 4,752
Cash-out Refinancing 75 334
Home Improvement 38 2,258
Other 29 1,761
Refinancing 29 1,894

Top States by Loan Volume

Forward Bank

No state data available.

Associated Bank NA
State Originated Rank
Wisconsin 4,798 #4

Summary

Forward Bank
  • 463 total applications · 367 originated
  • Approval rate: 79.3%
  • Denial rate: 7.3%
  • Avg loan: $184,071
  • Avg rate: 7.530%
  • HQ: Marshfield, WI
Associated Bank NA
  • 10,999 total applications · 6,532 originated
  • Approval rate: 59.4%
  • Denial rate: 24.4%
  • Avg loan: $293,296
  • Avg rate: 7.600%
  • HQ: Green Bay, WI
Data from the CFPB HMDA 2023 Snapshot National Loan-Level Dataset. Approval rates are calculated as originated / total applications. Denial rates are as reported by lenders. This data is for informational purposes only and does not constitute financial advice.

Methodology

Comparisons are drawn from the CFPB 2024 HMDA Snapshot National Loan-Level Dataset, published by the Consumer Financial Protection Bureau and distributed via the FFIEC. Every figure on this page comes from lenders' mandatory HMDA filings — not voluntary marketing claims.

Approval (origination) rate = originated ÷ total applications. Denial rate = denied ÷ total applications. Rates do not sum to 100% because HMDA also records withdrawn, incomplete, and approved-but-not-accepted outcomes. Denial rates reflect a lender's applicant mix as much as its underwriting stance; compare alongside loan-type mix and geography before drawing conclusions.

Side-by-side comparisons are informational only and do not constitute financial, legal, or mortgage advice. Always obtain and compare written Loan Estimates before applying.