PlainLender
2024 data HMDA 2024 disclosure official source

Florence County

154 mortgage applications, 9.1% denial rate. Verify FIPS 55037 with U.S. Census Bureau →

PlainLender home → About this data

Wisconsin · FIPS 55037

Local mortgage market. Florence County, Wisconsin saw 154 HMDA-reported mortgage applications in 2024. Lenders originated 100 of those loans and denied 14, producing a denial rate of 9.1% and an approval (origination) rate of 64.9%. The average loan amount was $162,662 at an average note rate of 7.18%, with applicants self-reporting average annual income of $35K. 38 distinct institutions reported mortgage activity in this county.

Borrower leverage and affordability signal. The loan-to-income ratio averages 4.6x, meaning typical borrowers took on mortgages of about 4.6 times their annual income. That ratio is a rough affordability signal: higher multiples imply tighter monthly budgets and greater exposure to rate or income shocks. See our methodology for how to read the denial rate against a local applicant pool.

FIPS 55037 · CFPB HMDA 2024 Snapshot National Loan-Level Dataset. See our disclaimer before acting on this data.

154
Applications
100
Originated
9.1%
Denial Rate
64.9%
Approval Rate
$162,662
Avg Loan Amount
7.18%
Avg Interest Rate
$35K
Avg Applicant Income
4.6x
Loan-to-Income Ratio

Nearby Lenders in Florence County

Top HMDA-reporting lenders active in this county. Compare any two side-by-side for rates, denial rates, and loan mix.

# Lender Originated Market Share
1 Covantage Credit Union 20 20.0%
2 Nicolet National Bank 12 12.0%
3 Incrediblebank 7 7.0%
4 Laona State Bank 6 6.0%
5 Associated Bank NA 5 5.0%
Compare Covantage Credit Union vs Nicolet National Bank →

Frequently Asked Questions

How many mortgage applications were filed in Florence County?
In the 2024 HMDA reporting year, 154 mortgage applications were filed in Florence County, Wisconsin. Of these, 100 were originated (approved and funded), while 14 were denied, resulting in a denial rate of 9.1%.
What is the mortgage denial rate in Florence County?
The mortgage denial rate in Florence County is 9.1%. The approval (origination) rate is 64.9%, reflecting originated loans as a share of all applications.
What is the average mortgage loan amount in Florence County?
The average mortgage loan amount in Florence County is $162,662. The average interest rate is 7.183%. The average applicant income is $35K.
What is the loan-to-income ratio in Florence County?
The average loan-to-income ratio in Florence County is 4.6x, meaning borrowers took on loans averaging 4.6 times their annual income. This reflects average borrower profiles for mortgages processed in this county.
Who are the top mortgage lenders in Florence County?
The top mortgage lenders in Florence County by origination volume are Covantage Credit Union, Nicolet National Bank, Incrediblebank. In total, 38 lenders reported mortgage activity in this county.
Where does this mortgage data come from?
This data comes from the CFPB HMDA 2024 Snapshot National Loan-Level Dataset, a mandatory federal disclosure dataset covering all mortgage applications filed with HMDA-reporting institutions. County boundaries are identified by FIPS codes.

Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024. County FIPS codes per U.S. Census Bureau standards.

Data from FFIEC / CFPB HMDA Snapshot National Loan-Level Dataset (2024). Provided for informational purposes only.

Read our methodology - how this data is sourced, computed, and verified.

Every figure on PlainLender is rendered directly from CFPB HMDA federal source data, no number is typed in by an editor. This page draws directly on CFPB HMDA federal source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.