Assurance Financial Group, L.L.C.
Baton Rouge, LA
Assurance Financial Group, L.L.C. processed 3,092 mortgage applications in 2024 per HMDA data reported to the Consumer Financial Protection Bureau (CFPB), originating 2,286 loans with a 4.2% denial rate. Home Purchase was the primary loan purpose. Based in Baton Rouge, LA. The approval rate of 73.9% reflects originated loans as a share of all applications. Below you will find a breakdown by loan type, loan purpose, denial reasons, and demographic lending patterns as required by the Home Mortgage Disclosure Act.
Portfolio scale. Assurance Financial Group, L.L.C. processed 3,092 HMDA-reported mortgage applications in 2024, originating 2,286 loans and denying 130 for a denial rate of 4.2% (applicants themselves withdrew 485 files before a decision). The average loan amount was $253,735 at a 6.764% average note rate, and applicants self-reported an average income of $37,000. The lender reports under LEI 254900ZX1UPIG2E7TH11 from Baton Rouge, LA.
Why approval and denial rates diverge. Approval (origination) rate and denial rate do not sum to 100% — HMDA records several outcomes beyond approved-and-funded, including files that were approved but not accepted by the applicant, withdrawn, or closed for incompleteness. Assurance Financial Group, L.L.C.'s 73.9% origination rate tells you how often an application turned into funded money; the 4.2% denial rate is a separate read on underwriting strictness. The most frequently cited denial reasons in this file were Debt-to-income ratio, Credit history, Collateral, which together explain the majority of rejections. Most activity concentrated in Conventional loans (2,005 applications).
How to read this page. These figures are aggregate HMDA disclosures — they describe this lender's overall 2024 book, not your individual odds. Approval and denial rates are shaped by the applicant mix a lender actually receives: credit profile, loan-to-value, debt-to-income, property type, and geography. A lower denial rate at one lender versus another does not necessarily mean easier underwriting — it often reflects borrower self-selection and loan-product specialization. This page is informational data reporting, not financial, legal, or mortgage advice. Compare multiple lenders, read your Loan Estimate carefully, and consult a licensed mortgage professional before applying. Data reflects 2024 disclosures published by the CFPB in 2025.
Lending Activity
| Type | Applications | Originated | Denied | Avg Loan |
|---|---|---|---|---|
| Conventional | 2,005 | 1,465 | 71 | $261,514 |
| FHA | 715 | 536 | 41 | $228,888 |
| VA | 195 | 150 | 10 | $330,641 |
| USDA | 177 | 135 | 8 | $181,271 |
Top loan types — Assurance Financial Group, L.L.C.
Source: CFPB Home Mortgage Disclosure Act (HMDA) loan/application register HMDA 2023 LAR — application-level mortgage data for Assurance Financial Group, L.L.C. (LEI: 254900ZX1UPIG2E7TH11) · 2023 HMDA reports filed annually; covers applications received during the calendar year. Approval rates exclude withdrawn / incomplete applications. Denial reasons are lender-reported.
Denial Analysis
Loan Purpose Breakdown
| Purpose | Applications | Originated | Avg Loan |
|---|---|---|---|
| Home Purchase | 2,619 | 1,966 | $252,209 |
| Refinancing | 313 | 209 | $280,974 |
| Cash-out Refinancing | 155 | 106 | $223,516 |
| Home Improvement | 4 | 4 | $345,000 |
| Other | 1 | 1 | $45,000 |
Geographic Coverage — Lending by Race
Derived race categories as reported under HMDA. Source: CFPB.
| Race | Applications | Approval Rate | Denial Rate |
|---|---|---|---|
| White | 2,275 | 75.2% | 4.1% |
| Black or African American | 340 | 69.4% | 5.0% |
| Asian | 102 | 67.7% | 7.8% |
| Joint | 61 | 78.7% | 1.6% |
| American Indian or Alaska Native | 17 | 76.5% | 0.0% |
| 2 or more minority races | 8 | 75.0% | 0.0% |
| Native Hawaiian or Other Pacific Islander | 1 | 100.0% | 0.0% |
Lending by Ethnicity
Hispanic/Latino is an ethnicity, not a race. Shown separately per U.S. Census Bureau standards.
| Ethnicity | Applications | Approval Rate | Denial Rate |
|---|---|---|---|
| Not Hispanic or Latino | 2,489 | 75.1% | 4.1% |
| Hispanic or Latino | 134 | 70.2% | 6.7% |
| Joint | 61 | 72.1% | 1.6% |
Nearby Lenders in LA
Other HMDA-reporting lenders in LA with similar activity. Compare any two side-by-side.
GMFS, LLC
BATON ROUGE, LA
Eustis Mortgage Corp
New Orleans, LA
DSLD Mortgage LLC
Baton Rouge, LA
Mortgage Financial Services
Baton Rouge, LA
FIDELITY BANK
Gretna, LA
Mortgage Lending Guides
Frequently Asked Questions
How many mortgage applications did Assurance Financial Group, L.L.C. process?
What is Assurance Financial Group, L.L.C.'s mortgage approval rate?
What is the average loan amount at Assurance Financial Group, L.L.C.?
What are the most common reasons for mortgage denial at Assurance Financial Group, L.L.C.?
What types of mortgage loans does Assurance Financial Group, L.L.C. offer?
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Where is Assurance Financial Group, L.L.C. located?
How does Assurance Financial Group, L.L.C. compare in lending across racial demographics?
Data Sources
Data as of 2024. Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024 Snapshot.
Data from FFIEC / CFPB HMDA 2024 Snapshot National Loan-Level Dataset. Demographic data reflects derived categories as reported by applicants. Denial rates include all application outcomes. This data is provided for informational purposes only.
Read our methodology — how this data is sourced, computed, and verified.