LEI 549300684I276INJKK63 · Pineville, LA
Southern Heritage Bank
Origination share is high-tercile at 84.2% - more of this lender's applications funded than at most reporters with 100+ apps.
Origination-share tercile vs fleet
Southern Heritage Bank converts 84.2% of applications into originations, above the fleet share tercile (~75.7%). Originated-loan volume is 271.
- n/a
- Below 1,000-app share board
- 84.2%
- Origination share
- 271
- Originated
- 8.7%
- Denial rate
According to the CFPB HMDA 2024 Snapshot. Origination share is originated divided by applications among reporters with 1,000+ applications. Denial share and origination share do not sum to 100% because HMDA also records withdrawals, incompletes, and purchased loans. See /methodology#corpus-placement. Informational reporting, not mortgage advice.
Reported application outcomes
322reported applications
Where Southern Heritage Bank sits by reported originations
2024 CFPB HMDA reporting lenders, bucketed by originated-loan count
271 Top 36% higher than 64% of 4,908 reporting lenders
Each bar is a 50,000-originated loans band. The dashed line and filled bar mark this lender. Hover, tap, or focus a bar for its count and population share.
Source CFPB Home Mortgage Disclosure Act loan/application register · 2024 reporting year
Loan types by applications · Southern Heritage Bank
Application volume by HMDA loan type in this lender's 2024 book.
Mid-volume reporter. Southern Heritage Bank's 84.2% origination rate and 8.7% denial rate sit on a mid-tercile originated book (271 funded; fleet band ~78-310). Approval and denial do not sum to 100% - HMDA also records withdrawals, incompletes, and purchased loans. Program weight concentrates in Conventional (322 applications).
How to read Southern Heritage Bank. These figures are aggregate HMDA disclosures for this lender's 2024 book, not any one file. Rates reflect applicant mix (credit, LTV, DTI, geography) as much as underwriting posture. Informational data reporting, not financial, legal, or mortgage advice. Source vintage: CFPB HMDA 2024 Snapshot.
Lending activity by loan program · Southern Heritage Bank
Southern Heritage Bank filed most under Conventional. Applications, originations and denials are separate outcomes of the same filing, so the columns do not sum.
| Type | Applications | Originated | Denied | Avg Loan |
|---|---|---|---|---|
| Conventional | 322 | 271 | 28 | $140,528 |
Source: CFPB Home Mortgage Disclosure Act (HMDA) loan/application register HMDA 2024 LAR, application-level mortgage data for Southern Heritage Bank (LEI: 549300684I276INJKK63) · 2024 HMDA reports filed annually; covers applications received during the calendar year. Approval rates exclude withdrawn / incomplete applications. Denial reasons are lender-reported.
Why borrowers applied
Purchase, refinance and cash-out are reported as distinct purposes; average loan size usually separates them more sharply than volume does.
| Purpose | Applications | Originated | Avg Loan |
|---|---|---|---|
| Home Purchase | 130 | 97 | $173,308 |
| Refinancing | 117 | 116 | $140,556 |
| Cash-out Refinancing | 35 | 33 | $115,571 |
| Other | 22 | 13 | $58,182 |
| Home Improvement | 18 | 12 | $52,778 |
Reported outcomes by applicant race
CFPB derived race categories. HMDA carries no credit score, debt-to-income ratio or down payment, so a gap between these rows is an outcome difference and never, on its own, evidence of discrimination.
| Race | Applications | Approval Rate | Denial Rate |
|---|---|---|---|
| White | 191 | 79.6% | 11.5% |
| Black or African American * | 12 | 58.3% | 25.0% |
| Asian * | 8 | 75.0% | 0.0% |
| Joint * | 4 | 75.0% | 25.0% |
* Fewer than 50 applications -- percentages for this group have wide statistical uncertainty and should not be read as precise.
Reported outcomes by applicant ethnicity
Hispanic or Latino is an ethnicity, not a race, and is reported separately per U.S. Census Bureau standards. The same limitation applies: HMDA records the outcome, not the underwriting inputs behind it.
| Ethnicity | Applications | Approval Rate | Denial Rate |
|---|---|---|---|
| Not Hispanic or Latino | 212 | 79.3% | 11.3% |
| Hispanic or Latino * | 2 | 0.0% | 100.0% |
| Joint * | 1 | 0.0% | 0.0% |
* Fewer than 50 applications -- percentages for this group have wide statistical uncertainty and should not be read as precise.
Nearby Lenders in LA
Other HMDA-reporting lenders in LA with similar activity. Compare any two side-by-side.
One of 118 other HMDA-reporting lenders in LA, 5 are shown here.
Gmfs, LLC
BATON ROUGE, LA
Eustis Mortgage Corp
New Orleans, LA
DSLD Mortgage LLC
Baton Rouge, LA
Mortgage Financial Services
Baton Rouge, LA
Assurance Financial Group, L.L.C.
Baton Rouge, LA
Read with Southern Heritage Bank
Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024 for Southern Heritage Bank (LEI 549300684I276INJKK63).
Data from FFIEC / CFPB HMDA Snapshot National Loan-Level Dataset (2024). Informational only, not mortgage advice for applicants at Southern Heritage Bank.
Read our methodology - how this data is sourced, computed, and verified.
Every figure on PlainLender is rendered directly from CFPB HMDA federal source data, no number is typed in by an editor. This Southern Heritage Bank page draws directly on CFPB HMDA federal source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of 2026-08-10. HMDA figures are lender-filed application outcomes for a published reporting year - not creditworthiness scores, rate quotes, Loan Estimates, underwriting decisions, or mortgage advice.