Florence-Muscle Shoals
Metropolitan Statistical Area · MSA Code 22520
Mortgage lending activity in the Florence-Muscle Shoals metro area based on lender filings under the Home Mortgage Disclosure Act (HMDA). Data covers all applications received by HMDA-reporting institutions operating in this geography during 2024.
Metro-area mortgage activity. The Florence-Muscle Shoals Metropolitan Statistical Area (MSA code 22520) recorded 6,053 HMDA-reported mortgage applications in 2024. Lenders originated 3,322 of those and denied others at a rate of 16.0%, for an approval (origination) rate of 54.9%. The average loan amount across the MSA was $181,114 at an average note rate of 7.15%. 20 major lenders are tracked for this metro — Bank Independent, LISTERHILL CREDIT UNION, TRUSTMARK NATIONAL BANK lead by origination volume.
What MSA numbers tell you — and what they don't. Metro area boundaries are defined by the U.S. Office of Management and Budget and typically span multiple counties, so a single Florence-Muscle Shoals denial rate averages across urban core, inner suburbs, and outer commuter communities with very different borrower profiles. Metro denial rates are shaped primarily by applicant mix — credit profile, loan-to-value, debt-to-income, property type — not by a single "local market" stance. A $16.0% denial rate at the MSA level can coexist with widely varying individual-lender denial rates; $181,114 average loan size reflects the MSA's property values and the borrower pool that actually applied, not any single neighborhood.
How to use this page. These are aggregate 2024 HMDA disclosures published by the Consumer Financial Protection Bureau — federal transparency data, not a real-time mortgage rate quote. A metro-level number is useful context but says nothing about what any particular lender will offer a specific borrower; rates, fees, and underwriting vary by lender, product, and file. This page is informational data reporting, not financial, legal, or mortgage advice. Shop at least three lenders, compare Loan Estimates carefully, and consult a licensed mortgage professional before applying. Data reflects the CFPB HMDA 2024 Snapshot National Loan-Level Dataset.
Nearby Lenders in Florence-Muscle Shoals
HMDA-reporting mortgage lenders ranked by loan originations in the Florence-Muscle Shoals metro area (2024). Compare any two side-by-side.
| # | Lender | Originated | Applications | Avg Loan | Market Share |
|---|---|---|---|---|---|
| 1 | Bank Independent | 493 | 627 | $159,195 | 14.8% |
| 2 | LISTERHILL CREDIT UNION | 228 | 253 | $128,834 | 6.9% |
| 3 | TRUSTMARK NATIONAL BANK | 207 | 266 | $188,609 | 6.2% |
| 4 | Assurance Financial Group, L.L.C. | 192 | 242 | $175,289 | 5.8% |
| 5 | ROCKET MORTGAGE | 177 | 248 | $182,581 | 5.3% |
Understanding This Data
Application Volume
The 6,053 applications recorded here represent every mortgage application reported by lenders with originations in the Florence-Muscle Shoals MSA. This includes home purchase, refinance, and home improvement loans.
Denial Rate Context
A denial rate of 16.0% means approximately 16.0% of all applications filed in this metro were denied. The average loan amount of $181,114 reflects the median property values and borrower profiles in this market.
Frequently Asked Questions
How many mortgage applications were filed in the Florence-Muscle Shoals metro area?
What is the mortgage denial rate in the Florence-Muscle Shoals metro?
What is the average mortgage loan amount in the Florence-Muscle Shoals area?
Who are the largest mortgage lenders in the Florence-Muscle Shoals area?
What is the source of this mortgage lending data?
Mortgage Lending Guides
Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024. Metropolitan Statistical Areas defined by the U.S. Office of Management and Budget (OMB).
Data from FFIEC / CFPB HMDA Snapshot National Loan-Level Dataset (2024). Provided for informational purposes only; does not constitute financial advice.
Read our methodology — how this data is sourced, computed, and verified.
