Compare Mortgage Lenders
Select two lenders to compare side by side using 2023 HMDA federal data: approval rates, denial rates, loan sizes, loan types, and geographic reach.
Key Metrics
| Metric | Assurance Financial Group, | GMFS, LLC |
|---|---|---|
| Total Applications | 3,092 | 8,161 ▲ |
| Loans Originated | 2,286 | 6,012 |
| Approval Rate (higher is better) | 73.9% ✓ | 73.7% |
| Denial Rate (lower is better) | 4.2% | 3.3% ✓ |
| Avg Loan Amount | $253,735 | $280,189 |
| Avg Interest Rate (lower is better) | 6.764% | 6.624% ✓ |
| Avg Applicant Income | $37,000 | $37,000 |
| Applications Denied | 130 | 266 |
| Applications Withdrawn | 485 | 1,596 |
✓ Better indicates the more favorable value for borrowers. Data: CFPB HMDA 2023.
Loan Type Mix
| Loan Type | Assurance Financial Group, | GMFS, LLC |
|---|---|---|
| Conventional | 2,005 (64.8%) | 4,860 (59.6%) |
| FHA | 715 (23.1%) | 2,151 (26.4%) |
| VA | 195 (6.3%) | 451 (5.5%) |
| USDA | 177 (5.7%) | 699 (8.6%) |
Loan Purpose Breakdown
| Purpose | Assurance Financial Group, | GMFS, LLC |
|---|---|---|
| Home Purchase | 2,619 | 5,883 |
| Refinancing | 313 | 1,505 |
| Cash-out Refinancing | 155 | 563 |
| Home Improvement | 4 | 144 |
| Other | 1 | 64 |
Top States by Loan Volume
Summary
- 3,092 total applications · 2,286 originated
- Approval rate: 73.9%
- Denial rate: 4.2%
- Avg loan: $253,735
- Avg rate: 6.764%
- HQ: Baton Rouge, LA
- 8,161 total applications · 6,012 originated
- Approval rate: 73.7%
- Denial rate: 3.3%
- Avg loan: $280,189
- Avg rate: 6.624%
- HQ: BATON ROUGE, LA
Methodology
Comparisons are drawn from the CFPB 2024 HMDA Snapshot National Loan-Level Dataset, published by the Consumer Financial Protection Bureau and distributed via the FFIEC. Every figure on this page comes from lenders' mandatory HMDA filings — not voluntary marketing claims.
Approval (origination) rate = originated ÷ total applications. Denial rate = denied ÷ total applications. Rates do not sum to 100% because HMDA also records withdrawn, incomplete, and approved-but-not-accepted outcomes. Denial rates reflect a lender's applicant mix as much as its underwriting stance; compare alongside loan-type mix and geography before drawing conclusions.
Side-by-side comparisons are informational only and do not constitute financial, legal, or mortgage advice. Always obtain and compare written Loan Estimates before applying.