Wisconsin Mortgage Lending
840 lenders reporting under HMDA
Statewide mortgage activity. Lenders filed 213,989 HMDA-reported mortgage applications in Wisconsin in 2024, originating 137,301 loans and denying 29,735. That puts the statewide denial rate at 13.9% and the approval (origination) rate at 64.2%. The average loan amount across Wisconsin was $214,536 at an average note rate of 6.88%. 840 distinct institutions — banks, credit unions, and independent mortgage companies — filed HMDA data covering activity in the state. Applications span 72 counties and 16 metropolitan areas.
What drives state-level differences. State mortgage denial rates reflect applicant mix more than lender stance. Credit profiles, loan-to-value ratios, debt-to-income, property type, and rural-versus-urban composition all move the number before any lender policy does. Demographic lending data reported under HMDA shows variation across applicant groups — for example, White applicants had an approval rate of 69.8% and denial rate of 13.6%; while Black or African American applicants had an approval rate of 47.1% and denial rate of 30.6%. These are derived race categories as reported by applicants and do not by themselves prove causation; credit score, income, and loan-to-value are not reported in HMDA and drive much of the underlying variation. Top counties by volume include Milwaukee County, Dane County, Waukesha County.
How to read this page. These are aggregate 2024 HMDA disclosures published by the Consumer Financial Protection Bureau — a federal transparency dataset, not a real-time market feed. A state-level number is useful for context but cannot tell you what rate, fees, or underwriting any individual lender will offer a specific borrower. This page is informational data reporting, not financial, legal, or mortgage advice. Shop at least three lenders, compare Loan Estimates line-by-line, and consult a licensed mortgage professional before applying. Data reflects the CFPB HMDA 2024 Snapshot National Loan-Level Dataset; demographic fields reflect derived categories as reported by applicants.
Nearby Lenders in Wisconsin
Top HMDA-reporting lenders active in Wisconsin. Compare any two side-by-side for rates, denial rates, and loan mix.
| # | Lender | Originated | Market Share |
|---|---|---|---|
| 1 | Summit Credit Union | 9,827 | 7.2% |
| 2 | UW CREDIT UNION | 8,334 | 6.1% |
| 3 | Landmark Credit Union | 5,858 | 4.3% |
| 4 | Associated Bank NA | 4,798 | 3.5% |
| 5 | ROCKET MORTGAGE | 4,296 | 3.1% |
Lending by Race in Wisconsin
Derived race categories as reported under HMDA. Source: CFPB.
| Race | Applications | Approval Rate | Denial Rate |
|---|---|---|---|
| White | 158,703 | 69.8% | 13.6% |
| Black or African American | 7,243 | 47.1% | 30.6% |
| Asian | 5,123 | 61.4% | 16.0% |
| Joint | 3,916 | 70.7% | 12.3% |
| American Indian or Alaska Native | 1,138 | 56.9% | 22.8% |
| 2 or more minority races | 180 | 40.6% | 29.4% |
| Native Hawaiian or Other Pacific Islander | 152 | 54.0% | 30.3% |
Counties in Wisconsin
| County | Applications | Originated | Denial Rate | Avg Loan |
|---|---|---|---|---|
| Milwaukee County | 31,157 | 17,572 | 19.1% | $188,564 |
| Dane County | 19,927 | 14,353 | 9.8% | $304,983 |
| Waukesha County | 16,697 | 10,988 | 12.2% | $287,918 |
| Brown County | 9,232 | 6,444 | 9.9% | $221,338 |
| Racine County | 8,240 | 4,948 | 17.6% | $199,899 |
| Rock County | 7,325 | 4,793 | 14.7% | $158,951 |
| Outagamie County | 7,200 | 5,064 | 8.8% | $205,957 |
| Kenosha County | 6,246 | 3,640 | 18.3% | $215,969 |
| Winnebago County | 6,086 | 4,201 | 10.5% | $198,572 |
| Washington County | 5,508 | 3,565 | 12.2% | $234,512 |
| Marathon County | 4,757 | 3,175 | 11.3% | $170,756 |
| Walworth County | 4,294 | 2,586 | 16.0% | $274,143 |
| Sheboygan County | 4,127 | 2,680 | 12.9% | $185,119 |
| St. Croix County | 3,794 | 2,438 | 11.8% | $256,447 |
| La Crosse County | 3,720 | 2,584 | 9.9% | $227,398 |
| Fond du Lac County | 3,689 | 2,363 | 14.5% | $187,914 |
| Ozaukee County | 3,419 | 2,186 | 11.7% | $290,516 |
| Dodge County | 3,311 | 2,072 | 15.6% | $184,399 |
| Eau Claire County | 3,294 | 2,132 | 13.9% | $212,371 |
| Manitowoc County | 3,065 | 2,005 | 12.7% | $149,473 |
| Jefferson County | 2,929 | 1,912 | 12.8% | $200,183 |
| Columbia County | 2,567 | 1,720 | 13.9% | $186,149 |
| Sauk County | 2,343 | 1,524 | 14.2% | $202,563 |
| Wood County | 2,246 | 1,435 | 13.4% | $154,087 |
| Chippewa County | 2,224 | 1,483 | 12.2% | $206,057 |
| Calumet County | 1,967 | 1,393 | 9.5% | $196,774 |
| Portage County | 1,954 | 1,298 | 12.5% | $180,466 |
| Waupaca County | 1,916 | 1,224 | 12.9% | $176,106 |
| Polk County | 1,906 | 1,162 | 15.4% | $205,299 |
| Oconto County | 1,842 | 1,248 | 11.2% | $170,999 |
| Barron County | 1,679 | 983 | 16.2% | $178,776 |
| Marinette County | 1,671 | 1,020 | 14.5% | $143,803 |
| Shawano County | 1,653 | 1,108 | 12.7% | $139,259 |
| Oneida County | 1,647 | 1,063 | 14.6% | $197,168 |
| Douglas County | 1,590 | 1,018 | 14.0% | $189,503 |
| Door County | 1,414 | 993 | 13.2% | $282,539 |
| Pierce County | 1,371 | 844 | 14.8% | $233,257 |
| Monroe County | 1,356 | 844 | 15.7% | $181,534 |
| Dunn County | 1,352 | 837 | 14.3% | $187,663 |
| Green County | 1,267 | 881 | 13.0% | $193,374 |
| Vilas County | 1,178 | 784 | 12.3% | $278,701 |
| Grant County | 1,139 | 745 | 14.1% | $152,006 |
| Lincoln County | 1,089 | 688 | 16.0% | $147,369 |
| Adams County | 1,061 | 646 | 17.5% | $171,635 |
| Waushara County | 1,042 | 667 | 14.7% | $168,896 |
| Clark County | 986 | 599 | 14.3% | $139,746 |
| Juneau County | 928 | 548 | 19.0% | $182,317 |
| Langlade County | 914 | 579 | 11.5% | $118,085 |
| Marquette County | 807 | 493 | 16.4% | $156,772 |
| Burnett County | 757 | 434 | 17.3% | $209,003 |
| Trempealeau County | 756 | 523 | 11.6% | $179,735 |
| Vernon County | 754 | 523 | 10.1% | $169,257 |
| Kewaunee County | 751 | 513 | 13.3% | $173,655 |
| Iowa County | 750 | 481 | 14.9% | $203,547 |
| Sawyer County | 750 | 471 | 16.0% | $208,293 |
| Green Lake County | 730 | 465 | 13.3% | $213,384 |
| Bayfield County | 666 | 395 | 18.2% | $180,871 |
| Washburn County | 654 | 391 | 16.4% | $208,777 |
| Taylor County | 603 | 372 | 14.1% | $149,693 |
| Jackson County | 595 | 397 | 13.8% | $161,118 |
| Price County | 521 | 330 | 14.4% | $170,969 |
| Ashland County | 505 | 314 | 17.6% | $151,079 |
| Rusk County | 464 | 268 | 17.2% | $154,957 |
| Richland County | 451 | 278 | 16.9% | $168,525 |
| Crawford County | 445 | 276 | 15.1% | $148,236 |
| Forest County | 429 | 298 | 11.4% | $142,832 |
| Buffalo County | 359 | 221 | 12.8% | $180,933 |
| Lafayette County | 334 | 228 | 14.1% | $138,892 |
| Iron County | 230 | 136 | 20.0% | $165,522 |
| Pepin County | 196 | 115 | 15.3% | $177,857 |
| Florence County | 154 | 100 | 9.1% | $162,662 |
| Menominee County | 78 | 51 | 19.2% | $238,333 |
Metro Areas in Wisconsin
Frequently Asked Questions
How many mortgage applications were filed in Wisconsin?
What is the mortgage denial rate in Wisconsin?
What is the average mortgage loan amount in Wisconsin?
How many mortgage lenders operate in Wisconsin?
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Mortgage Lending Guides
Source: Consumer Financial Protection Bureau (CFPB), Home Mortgage Disclosure Act (HMDA) 2024. State geography per U.S. Census Bureau standards.
Data from FFIEC / CFPB HMDA Snapshot National Loan-Level Dataset (2024). Demographic data reflects derived categories as reported by applicants. Provided for informational purposes only.
Read our methodology — how this data is sourced, computed, and verified.
